November is Pet Cancer Awareness Month

BREA, Calif. 11/2/2006 – In November, Veterinary Pet Insurance (VPI) launched Pet Cancer Awareness Month to call attention to the nation's No. 1 killer of dogs and cats. The company is continuing its campaign of education and philanthropy and has added an additional benefactor to this year's program. Visitors to Petinsurance.com can purchase limited-edition Pet Cancer Awareness dog collars and pink magnetic paws, with all proceeds going directly to the Animal Cancer Foundation and the National Canine Cancer Foundation, respectively.

“VPI has tracked the medical claims of more than a million of our nation's pets, which gives us very reliable data on the incidences of cancer and other serious illnesses,” says Carol McConnell, DVM, director of veterinary relations for VPI. “Combined cancer claims were the fourth-highest in frequency last year, which compelled VPI to educate the public about pet cancer detection and treatment, while simultaneously raising money towards a cure.”

The  Pet Cancer Awareness collars, tan-banded with a gold buckle and sprinkled with lavender “awareness” ribbons, are symbolic indicators of recognition for all pets stricken with the leading killer of dogs and cats.

For more information, call 800-USA-PETS (800-872-7387) or visit Petinsurance.com.