New platform centralizes veterinary market data in one place

Earlier this week The Bird Bath, an animal health information and insights provider, announced the launch of its new veterinary marketing intelligence platform, Terminal. According to an organizational release, Terminal is designed to help veterinary medicine business stakeholders access, act on, and analyze industry data in one place.¹

"I love this space. I've been tracking it the same way the rest of you have. Spreadsheets, group texts, and a prayer. Every deal announcement, every quiet acquisition, every new banner on a clinic door, somebody in our little corner of the internet was trying to log it by hand. That's how the whole industry has worked for years. It's nuts when you say it out loud,” Ryan Leech, Growth Consultant and Owner of The Bird Bath and First 100 said exclusively to dvm360®.

“Terminal is what I always wanted someone to build. Every practice, every owner, every signal, in one place, updated constantly. So I built it. Not because I thought there was a business here at first, honestly. I built it because I was tired of guessing, and I knew everyone I respect in this space was tired of guessing too. Now we have Terminal," he continued.

The dataset covers almost 37,000 veterinary practices in the US and over 80 enterprise groups across 50 states and 2 US2 territories, plus weekly data verifications to ensure the information is up to date. Users on the platform will be able to search by city, state, ZIP code, group name, and then also access records that include DVM count, online booking availability, American Animal Hospital Association or Fear Free accreditation, contact information, key services, and more. The practices can then be saved to a watchlist for the user to be able to track changes over time, plus make it easier to keep an eye on acquisition targets or follow a specific market.

According to the release, Terminal also includes a structured analytics layer to add context to practice-level data by tracking consolidation trends, EBITDA multiples, workforce dynamics, transactions activities, public market indicators, pricing signals, and telehealth adoptions.¹ The Bird Bath also teased upcoming features such as a Chrome Extension that will surface the data from Terminal directly when visiting a veterinary practices website, plus integrations with Close, HubSpot, Salesforce, and Monday.

"Each week on The Bird Bath, I report on where capital flows, what technology enables, and how macroforces shape the profession. Terminal brings that intelligence into a live environment where it can support the decisions companies make about where to grow and how to compete. Growth Consultant and Owner of The Bird Bath and First 100."Having worked across consolidators, software, and with dozens of veterinary startups, I've seen how much time and effort it takes to understand market structures across regions, identify acquisition targets, and benchmark competition,” Leech stated in the release.

“With Terminal, you can instantly find all independent practices in Colorado, see what practice management software (PIMS) practices are using in Florida, or understand how many veterinary hospitals are corporate-owned across the US, all from one interactive map," he continued.

Terminal is now available in multiple tiers, and you can learn more on The Bird Bath’s website.

Reference

1. The Bird Bath Launches "Terminal," a New Veterinary Market Intelligence Platform and Practice Database. News release. The Bird Bath. April 21, 2026. Accessed April 24, 2026. https://www.prnewswire.com/news-releases/the-bird-bath-launches-terminal-a-new-veterinary-market-intelligence-platform-and-practice-database-302748740.html