Michael J. Hennessy Associates Launches American Veterinarian™ as Leading News Resource in Veterinary Medicine and Practice

PLAINSBORO, N.J. (August 4, 2016) — The August issue of American Veterinarian™—the leading multi-media provider of cutting-edge news, research and commentary on veterinary medicine—is available today at http://www.americanveterinarian.com/journals/amvet/2016/august2016. Created by Michael J. Hennessy Associates, Inc., a full-service health care communications company, American Veterinarian provides veterinarians and other veterinarian professionals with news, trends, research, and expert commentary on diagnosis, treatment and prevention of species-specific diseases; product and recall information; case studies; client education; practice management; legal and regulatory updates; and other industry topics and events.

“This is an exciting time to be in veterinary medicine,” said the esteemed veterinary thought leader Charlotte Lacroix, DVM, JD, editor-in-chief of American Veterinarian. “I am eager to bring together medical experts from all fields to discuss the different facets of our approach to human, animal and environmental health. Guided in part by the One Health Initiative—a collaboration between physicians, osteopathic physicians, veterinarians, dentists, nurses, and other scientific-health and environmentally related disciplines—we will create articles of value for our communities that will best serve to improve patient outcomes, across multiple disciplines. To that end, I am excited about the prospect of working with the brightest minds in healthcare.”

Dr. Lacroix brings more than 20 years of experience in the veterinary profession and is currently the owner and CEO of Veterinary Business Advisors, Inc. Dr. Lacroix also serves as an adjunct professor at the University of Pennsylvania and lectures extensively nationwide and overseas at veterinary association and industry meetings, trade shows, conferences, and seminars. She has been a regular contributor to a number of other veterinary publications.

The August issue of American Veterinarian focuses on respiratory infections in companion animals, featuring a close look at the signs and symptoms of canine influenza, which has been spreading throughout the country. Another article zeroes in on feline respiratory infections that can be transmitted to humans, and how cross-species infections can be prevented. A client education piece provides information veterinarians can use to discuss infectious tracheobronchitis—otherwise known as kennel cough—with pet owners. The issue also includes an intriguing interview with Dr. Marty Becker, known as “America’s Veterinarian,” on the Fear Free Initiative to remove pet anxiety triggers at the clinic. Finally, the issue provides an important legal perspective on good record-keeping practices.

“This issue is a great follow-up to our inaugural edition published in March, which featured discussions on Lyme disease, seasonal allergens, and treating snakebite in pets,” said American Veterinarian Publisher, Chris Hennessy. “With these and many other exciting and informative articles in development, we look forward to building content for our print publication and website and evolving American Veterinarian into a ‘must-read’ for veterinary health professionals.”

“As the number of veterinarians in practice in the U.S. continues to increase, so, too, does the demand for educational resources and outlets for their voices to be heard,” added Mike Hennessy, Jr., president of Michael J. Hennessy Associates, Inc. “We are excited to bring you this latest offering and look forward to growing this new publication with our readers.”

About American Veterinarian

American Veterinarian, a comprehensive clinical multi-media information platform, with resources both online and in print, provides veterinarians and their teams with insight and analysis from expert contributors that are designed to improve patient outcomes, as well as veterinarians’ practices and careers. American Veterinarian features the latest news, medical updates, business and practice management, effective client communication and interaction, legal and regulatory updates, products, and conference coverage.

About Michael J. Hennessy Associates

A full-service health care communications company offering education, research, and medical media, Michael J. Hennessy Associates Inc. is dedicated to providing health care professionals with the information and resources they need to optimize patient outcomes. The company combines the reach and influence of its powerful portfolio of print and digital product lines, live events, educational programs, and custom market research with the customer service focus and customization capabilities of a boutique firm. Clients include world-leading pharmaceutical, medical device, diagnostic, and biotech companies.

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Media Contact

For American Veterinarian: Becky Taylor, 609-240-6886, becky@btaylorpa.com