Especially in the current economic environment, you may hate that moment when you ask the client for money. In this audio clip from Progress in Practice, consultant Denise Tumblin addresses this issue and talks about how to explain the value you're offering as you make your recommendation.
Denise Tumblin, CPA, a member of the Veterinary Economics Editorial Advisory Board, says that business expenses are just a fact of life. You have to pay those expenses to provide veterinary care to your clients' pets. So you have to ask clients for money. The key, she says, is to be consistent and specific with your recommendations and then to charge appropriately for the work you do. (Internet Explorer 6.0 users, please click here to listen to the audio file.)