
Two notable pet-industry acquisitions closed in September. One bringing AI-powered clinical documentation into IDEXX's software ecosystem, the other marking the first acquisition for fresh-food brand The Farmer's Dog.
Consider some of the questions clients might ask after viewing the Nov. 22 20/20 segment, "Is Your Veterinarian Being Honest with You?" Then use these sample responses.
Engaging in meaningful conversations with pet owners is a good first step to show how much you care. So the next time clients ask you questions about the 20/20 report-or question your care and the cost-use





