Broaching parasite preventatives with clients

At the 2021 New York Vet show in New York, New York, Beckie Mossor, RVT, revealed insightful pointers veterinary professionals can use when broaching those challenging parasite prevention conversations with pet parents.

View the video below for the entire discussion. The following is a partial transcript:

Beckie Mossor, RVT: My top 3 tips about informing pet parents about parasite prevention [are No.] 1, be honest and straightforward; remember that you’re advocating any time that you’re educating. No. 2, whittle down the information that you’re giving them; if you have an idea of your client’s knowledge and emotional status when it comes to preventatives, you can have a more effective conversation. And [No.] 3, stop using the word ‘recommend,’ start using things like ‘prescribe’ or ‘best practices.’