Shawn P. Messonnier, DVM

Shawn P. Messonnier, DVM, owns Paws & Claws Holistic Animal Hospital in Plano, Texas, and serves on the dvm360 Editorial Advisory Board. He has written multiple books on marketing as well as holistic veterinary medicine.


Better medicine, better business: Otitis externa

Two options for managing this condition, plus how to decide which plan is best for your veterinary clients.

How to develop a marketing plan for your veterinary practice

A marketing plan is simply a blueprint for what you want to accomplish and how you will do it.