Equine show location gallops to new home

November 8, 2016
Brendan Howard, Business Channel Director

Brendan Howard oversees veterinary business, practice management and life-balance content for dvm360.com, dvm360 magazine, Firstline and Vetted, and plans the Practice Management track at all three Fetch dvm360 conferences.Brendan has proudly served under the Veterinary Economics and dvm360 banners for more than 10 years. Before that, he worked as a journalist, writer and editor at Entrepreneur magazine and a top filmed entertainment magazine in Southern California. Brendan received a Masters in English Literature from University of California, Riverside, in 1999.

The American Royal, begun as the National Hereford Show in 1899, will hop state lines for a bigger, better facility for its horse and livestock shows, rodeos and agricultural education center.

The American Royal's planned agriculture education center "will truly be a destination for families from around the country," says Lynn Parman, American Royal president and CEO. The center will provide a "state-of-the-art learning experience, covering all facets of the food and agricultural industry." (Image courtesy American Royal Association)An event center in the much-vaunted Animal Health Corridor is scheduled to move a few miles down the road and over state lines and get a lot bigger.

The American Royal Association announced last month that its new $160 million building-with two arenas for livestock and equestrian shows and pro rodeos as well as an agriculture education center-will finish in 2019 in Wyandotte County, Kansas, moving out of Missouri's West Bottoms area.

The new, larger facility will allow the venue to stable more animals during agricultural shows, offer complementary trade show space during those shows, and provide a bigger, better place to educate adults, children and families about the importance of animals and agriculture in feeding the world.

Space for trade shows, much-needed stabling and education are all planned for the American Royal's new home. (Image courtesy American Royal Association)"The majority of our bused-in tours are from the urban core, and in some cases this was the first exposure these kids had to thinking about agriculture," says Lynn Parman, president and CEO of the American Royal Association. "They learned where their food comes from. They saw STEM [science, technology, engineering and math] exhibits. That's become a big part of what the Royal does."

Parman touted last year's $1.4 million in scholarships and support to youth education programs as a driving force.

Kansas Gov. Sam Brownback echoed Parman's high hopes for the facility in a press release: "The American Royal will serve as a focal point in helping us continue to build a vibrant animal and agriculture corridor from Wyandotte County to Manhattan, home of the National Bio and Agro-Defense Facility."

The American Royal Association began as the National Hereford Show in 1899 and now hosts six horse shows, a livestock show, youth and professional rodeos and educational programs as well as the world's largest barbecue competition.