As explained in "Never Work Late Again," callbacks are time consuming, and can be inadequate and unappreciated by clients. So to save time and frustration-and to gain better feedback from clients-Seaside Animal Care in Calabash, N.C., developed Care-Mails. Care-Mails are e-mails that team members send clients in place of routine follow-up calls. The e-mails ask the same questions a team member would ask in a phone call, but they allow greater depth. Plus, they enable team members to make dozens of "callbacks" in less than a minute. To start sending your own clinic Care-Mails, download and customize the template.
