• DVM360_Conference_Charlotte,NC_banner
  • ACVCACVC
  • DVM 360
  • Fetch DVM 360Fetch DVM 360
DVM 360
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
By Role
AssociatesOwnersPractice ManagerStudentsTechnicians
Subscriptions
dvm360 Newsletterdvm360 Magazine
News
All News
Association
Breaking News
Conference Coverage
Education
Equine
FDA
Law & Ethics
Market Trends
Medical
Politics
Products
Recalls
Regulatory
Digital Media
dvm360 LIVE!™
Expert Interviews
The Vet Blast Podcast
Medical World News
Pet Connections
The Dilemma Live
Vet Perspectives™
Weekly Newscast
dvm360 Insights™
Publications
All Publications
dvm360
Firstline
Supplements
Vetted
Clinical
All Clinical
Anesthesia
Animal Welfare
Behavior
Cardiology
CBD in Pets
Dentistry
Dermatology
Diabetes
Emergency & Critical Care
Endocrinology
Equine Medicine
Exotic Animal Medicine
Feline Medicine
Gastroenterology
Imaging
Infectious Diseases
Integrative Medicine
Nutrition
Oncology
Ophthalmology
Orthopedics
Pain Management
Parasitology
Pharmacy
Surgery
Toxicology
Urology & Nephrology
Virtual Care
Business
All Business
Business & Personal Finance
Hospital Design
Personnel Management
Practice Finances
Practice Operations
Wellbeing & Lifestyle
Continuing Education
Conferences
Conference Listing
Conference Proceedings
Resources
CBD in Pets
CE Requirements by State
Contests
Veterinary Heroes
Partners
Spotlight Series
Team Meeting in a Box
Toolkit
Top Recommended Veterinary Products
Vet to Vet
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us

© 2023 MJH Life Sciences and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Advertisement
By Role
  • Associates
  • Owners
  • Practice Manager
  • Students
  • Technicians
Subscriptions
  • dvm360 Newsletter
  • dvm360 Magazine
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us
  • MJHLS Brand Logo

© 2023 MJH Life Sciences™ and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Case study: How marketing trends in the dental world could work for your veterinary practice

December 6, 2011

Take a proactive approach to reaching your clients to help regain the business you've lost during the recession.

It's easy to blame your veterinary practice's struggles on the lagging economy. But could you be doing more to drive traffic into your clinic? It may behoove you to follow the lead of one human dental practitioner to do just that.

Dr. Terry Vines spent years building his practice, Pure Gold Professionals in Dentistry in Redlands, Calif. Vines sponsored youth soccer teams and turned his waiting room into a cozy nook with a big-screen TV, and eventually hired more dentists to accommodate his increasing workload, according to the Los Angeles Times.

Then the economy tanked and Vines was left with a dilemma: How could he make up for the loss of hundreds of patients who simply couldn't afford dentistry anymore?

After scouring the Internet for ideas, Vines decided to hire a marketing firm, Excellence in Dentistry. The company redesigned his website, adding photos and biographies of his employees, as well as glowing patient testimonials.

In 2012, Vines plans to contract the a consultant to create an email newsletter for patients and a blog to promote new services. He also tends to offer post-treatment pampering, supplying warm towels to go along with bottled water in the waiting room refrigerator.

Advertisement

Vines also hired Steffany Mohan, a fellow dentist and and marketing consultant, to boost traffic. According to Mohan, personal service is paramount. "People don't necessarily remember what you said or did, but they'll remember how you made them feel," she says. "We're going for giving them an experience they'll remember so they won't go anywhere else."

Vines plans to spend $35,000 to $50,000 over the next year on Mohan's marketing strategies. This will include traditional marketing strategies, like sending postcard reminders, as well as newer strategies, like reaching clients through Facebook, Twitter, and Groupon.

See the related links below for more marketing tips you can use in your veterinary practice.

Related Content:

Business
Paw Prosper acquires brands and becomes one-stop destination for pet aging
Paw Prosper acquires brands and becomes one-stop destination for pet aging
3 tips for selling your practice
3 tips for selling your practice
AmeriVet Veterinary Partners makes 2023 Inc Southwest Regionals List
AmeriVet Veterinary Partners makes 2023 Inc Southwest Regionals List

Advertisement

Latest News

Kentucky Humane Society with Louisville Metro Animal Services to host mega adoption event

San Diego Zoo celebrates Andean bear cub twins

Spring’s pet toxins have sprung

IBPSA and Zoundz Music for Pets team up to reduce pet anxiety in pet care facilities

View More Latest News
Advertisement