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Brenda Andresen joins dvm360, CVC as director of marketing
Former Partners for Healthy Pets director brings industry knowledge, marketing expertise to Advanstar Veterinarys convention and media efforts.
Advanstar Veterinary has hired former Partners for Healthy Pets Director Brenda Andresen to lead marketing across its range of products and services. The CVC veterinary conventions group, dvm360 family of print and digital publications and custom businesses are included in her new responsibilities.
A creative marketing, communications and sales strategist, Andresen has extensive experience in both veterinary and human healthcare. With a background that includes publishing sales as well as “client side” and “agency side” leadership experience, Andresen has a strong history of building brands and relationships.
“Brenda knows the veterinary market and its players very well, and she brings to us extensive experience in both marketing and sales,” says Becky Turner Chapman, Advanstar Veterinary's vice president and general manager. “She's engaging and enthusiastic, and we're thrilled to add her to the Advanstar team.”
Andresen most recently guided the veterinary industry's Partners for Healthy Pets initiative and its “Special Care Instructions” consumer advertising campaign. The campaign, focused on reminding pet owners that regular veterinary visits are as essential as food and love, is currently running in consumer print publications such as Real Simple, Prevention and People magazines, and online at yahoo.com, sheknows.com, and Facebook, among other sites. The campaign also features a public service announcement that is airing on networks such as HGTV.
Andresen lives in the Philadelphia area with her husband, Brian, sons Trevor and Ethan and golden retriever, Wrigley. She and her marketing team will be based in Advanstar Veterinary's Lenexa, Kansas, headquarters.
