• Hero Banner
  • ACVCACVC
  • DVM 360
  • Fetch DVM 360Fetch DVM 360
DVM 360
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
By Role
AssociatesOwnersPractice ManagerStudentsTechnicians
Subscriptions
dvm360 Newsletterdvm360 Magazine
News
All News
Association
Breaking News
Education
Equine
FDA
Law & Ethics
Market Trends
Medical
Products
Recalls
Regulatory
Digital Media
dvm360 LIVE!™
Expert Interviews
The Vet Blast Podcast
Medical World News
Pet Connections
The Dilemma Live
Vet Perspectives™
Weekly Newscast
dvm360 Insights™
Publications
All Publications
dvm360
Firstline
Supplements
Top Recommended Veterinary Products
Vetted
Clinical
All Clinical
Anesthesia
Animal Welfare
Behavior
Cardiology
CBD in Pets
Dentistry
Dermatology
Diabetes
Emergency & Critical Care
Endocrinology
Equine Medicine
Exotic Animal Medicine
Feline Medicine
Gastroenterology
Imaging
Infectious Diseases
Integrative Medicine
Nutrition
Oncology
Ophthalmology
Orthopedics
Pain Management
Parasitology
Pharmacy
Surgery
Toxicology
Urology & Nephrology
Virtual Care
Business
All Business
Business & Personal Finance
Buying or Selling a Practice
Hospital Design
Leadership & Personal Growth
Personnel Management
Practice Finances
Practice Operations
Technology
Wellbeing & Lifestyle
Continuing Education
Conferences
Live Conferences
Conference News
Conference Proceedings
Resources
CBD in Pets
Contests
Veterinary Heroes
Partners
Spotlight Series
Team Meeting in a Box
Toolkit
Top Recommended Veterinary Products
Vet to Vet
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us

© 2023 MJH Life Sciences and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Advertisement
By Role
  • Associates
  • Owners
  • Practice Manager
  • Students
  • Technicians
Subscriptions
  • dvm360 Newsletter
  • dvm360 Magazine
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us
  • MJHLS Brand Logo

© 2023 MJH Life Sciences™ and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Basepaws, AAFP launch campaign to raise awareness for feline preventive veterinary care

August 12, 2021
dvm360 Staff
dvm360, dvm360 October 2021, Volume 52, Issue 10

SAP Partners | <b>Basepaws</b>

The partnering company and organization have teamed up with esteemed veterinarians Dr Liz Bales and Dr Margie Scherk to educate feline pet parents and encourage participation in National Take Your Cat to the Vet Day.

To help spread awareness about the importance of preventative feline veterinary visits, digital pet health company Basepaws has teamed up with veterinarians Liz Bales, VMD, and Margie Scherk, DVM, DABVP (feline practice), and the American Association of Feline Practitioners (AAFP) to promote the National Take Your Cat to the Vet Day campaign on August 22, 2021. The goal of this campaign is to amplify the volume of feline visits to improve the overall well-being of cats.

Additionally, Basepaws, Bales, and Scherk will be hosting a free, interactive webinar on August 22 at 2 pm EST to help cat parents make the most out of veterinary visits.

“Cats have been there for the people who love them during one of the most difficult times in human history,” said Bales, in a prepared statement. “In the pandemic, when social distancing has taken its toll on mental health, our cats have helped us manage feelings of loneliness and isolation. How can we humans return their kindness and care for them? We can take our cats to the vet!”

The importance of a yearly complete physical exam

Advertisement

Historically, only 50% of cats see the veterinarian every year. To help reduce stress during visits, veterinarians can inform cat parents about the following AAFP-recommended techniques:

  • Understand the cat's behavior. The veterinarian's office is unfamiliar and has sights, sounds, and smells that can cause a cat to feel anxious or fearful. The AAFP advises owners to cover the carrier with a towel to help block the sight of other animals and dampen the unfamiliar sounds. Respect the cat's need for time to acclimate to the new environment.
  • Help the cat become comfortable with the carrier. Place the carrier in a room at home where the cat spends most of their time and equip it with familiar soft bedding as well as special toys.
  • Get the best carrier for the cat. Secure, stable, hard-sided carriers that open from the top and the front, and can also be taken apart in the middle, are best for the cat.
  • Take the cat to a Cat Friendly Practice®. These veterinary practices have made specific changes to decrease the stress and provide a more calming environment for both the owner and their cat.
  • Keep peace in a multi-cat household. Leave the returning cat in the carrier for a few minutes to see how (all) the cats react to unfamiliar smells and separate if there are signs of tension.

"Our company's mission is to empower pet parents and veterinarians with a proactive approach to healthcare decisions through in-home predictive screening tests," said Kristin Wuhrman, EVP, Business Development of Basepaws, in a prepared statement.

"Through this campaign, our focus is to spread awareness and inspire cat caregivers to learn about the importance of veterinary wellness visits and checkups for overall cat health,” she added.

Reference

Basepaws encourages cat parents to participate in National Take Your Cat to the Vet Day campaign. News release. Accessed August 11, 2021. [email]

download issueDownload Issue: dvm360 October 2021

Related Content:

TechniciansWellbeing & LifestyleTechniciansAssociatesOwnersRolesFeline Medicinedvm360 October 2021
Can our Pride panel answer these LGBTQ+ trivia questions?
Can our Pride panel answer these LGBTQ+ trivia questions?
Creating inclusive spaces for the LGBTQ+ community in vet med
Creating inclusive spaces for the LGBTQ+ community in vet med
Happy Pride Month, Hill's launches Prescription Diet ONC Care, and more
Happy Pride Month, Hill's launches Prescription Diet ONC Care, and more

Advertisement

Latest News

Can our Pride panel answer these LGBTQ+ trivia questions?

Creating inclusive spaces for the LGBTQ+ community in vet med

Happy Pride Month, Hill's launches Prescription Diet ONC Care, and more

CityVet Celina opens in Prosper, Texas

View More Latest News
Advertisement