Survival mode: practicing veterinary medicine during a pandemic

COVID-19 has tested our skills and forced veterinary practice owners, associates and teams out of our comfort zones in many ways. It has also taught us some important lessons along the way.

‘Adopt don’t shop‘—marketing genius or shaming slogan?

Although it has been effective in raising pet adoption rates, one veterinarian thinks this marketing campaign has a dark side. Here is what she proposes instead.

Final words on the ‘whitest profession’

There may be disagreement about the reasons why relatively few minorities join the veterinary profession, but we all agree that increasing diversity and inclusion should be a priority.