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Market Trends

Hard times in the heartland

Rural areas are clamoring for veterinarians, prompting universities and governments to find new ways to attract new blood to large-animal medicine. But what about rural practice is causing the shortage?

Littleton, Colo. - With a U.S. unemployment rate that continues to hover around 10 percent, a report by Summit Veterinary Advisors of Littleton, Colo., suggests now is the time for veterinary practices to turn that negative into a positive by reassessing the people and processes in place and making the changes necessary to strengthen their businesses.

The Five looks at new flea-product labeling, a shark-wrestling veterinarian, and expert advice on marketing and client communication.

The Five looks at changing trends in veterinary medicine, a policy change at a major university, and efficiency tips for practice managers.