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Prevail with polite e-mails to clients
May 1st 2005E-mails you send to clients to inform them of new offerings or to update them on practice happenings could be considered spam under the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM). To stay on the right side of the law, follow these guidelines, set forth in the CAN-SPAM Act, for commercial e-mails to existing and potential clients:
Do low exam fees entice clients?
May 1st 2005I own a feline-exclusive practice. Our prices are comparable to others in the area, except for our physical exam, which is $6 to $14 lower than most of my colleagues'. I've been thinking of raising it by $6 or $8, but several members of my team think our lower-priced office visit gets clients in the door. Once they're here, they rarely decline any additional recommended services. My team feels that without the enticing exam price, potential clients might be tempted to go elsewhere. What should I do?
Simple ways to improve practice profitability
May 1st 2005Long-range strategic planning requires making hard decisions in your practice. First, you must decide what you and your team are going to do more of. What's working? What services, activities, and products generate the most practice growth and are the most profitable? For example, are pre-anesthetic risk assessments profitable—and good medicine? If so, you may want to challenge your team to increase clients' acceptance of such procedures.
Practice for Profit - Reeling in big fish
April 1st 2005Have you ever stopped at a traffic light or just walked through a new section of town and inhaled the smell of garlic coming from a local Italian restaurant or the unmistakable aroma from a BBQ eatery? When you are paying the bill, do you ever wonder how you made the decision, spur of the moment, to fill up with pasta or ribs?
CASE STUDY: VISTING SPECIALIST WINS CLIENTS, REVENUE, AND TIME
April 1st 2005Dr. Brad Rosonke, owner of Hillside Animal Hospital in Scottsdale, Ariz., has little interest in dentistry. But he knows that offering dental services means better care for his patients. His solution: Hire a dental resident--in his case, Dr. Peter Bates--to visit his practice on a regular basis. "This is a win-win-win situation," says Dr. Rosonke. "Dr. Bates needs to see more patients during his residency, I'm now free to see other patients while he's taking care of dental issues, and our clients get more complete care for their pets."
Hate spam? Kick it out of your in box
April 1st 2005If you and your employees use work-related e-mail addresses, you probably face in boxes that bulge with spam, technically known as unsolicited commercial e-mail. And you're not alone in the battle against notices for low mortgage rates and questionable pharmaceuticals.