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Effective communication strategies for women-and men
June 1st 2008Men use banter, joking, and playful put downs to establish authority. Women try to maintain an appearance of equality, downplaying their own authority while taking the other person's reactions into account. These rituals play out with both positive and negative outcomes for veterinarians.
What are the best ways I can market my specialty or referral practice?
May 8th 2008"Specialty practices don't want to step on the referring practice's toes by marketing themselves to clients directly," says Mark Opperman, CVPM, owner of VMC Inc., a veterinary consulting firm in Evergreen, Colo. "They would rather get referrals through the general practice. And the best way to do that is by developing relationships with them."