We aim to please

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In the words of Freddie Mercury, "This is what you wanted. This is what you're gonna get!" If it seems like this issue came a little sooner than you expected, you're right. You asked for more issues of Firstline, so this year we're boosting our frequency from six to nine issues.

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In the words of Freddie Mercury, “This is what you wanted. This is what you're gonna get!” If it seems like this issue came a little sooner than you expected, you're right. You asked for more issues of Firstline, so this year we're boosting our frequency from six to nine issues. We're thrilled by the chance to offer you more tips, solutions, answers, and ideas to improve your practice life.

You also might have noticed something different about the cover. We have a new logo. This updated look is our version of a new haircut. It's fresher and a little more modern, and we hope you'll love it as much as we do.

In the spirit of change, we've made some improvements at firstlinemag.com, too. We've made it even easier to navigate and find all of the information you're looking for. And you'll find fun extras there, too, like video clips from Firstline Editorial Advisory Board members and industry experts, audio excerpts from the roundtable discussion “Why Do Technicians Leave?”, and forms you can print and use in your practice immediately. You'll also find links to great live CE opportunities like Firstline Live, held April 27 at CVC East in Baltimore. So if you haven't visited firstlinemag.com recently, check us out.

What stays the same: We'll continue to offer you eye-catching illustrations on the cover that highlight the issues you face every day in practice. (In fact, many of you helped pick this month's cover by completing a short Web survey in January.) And we're still committed to offering you the tools and inspiration you need to educate clients, keep pets healthy, and contribute to your practice.

So keep writing us and telling us what you think. After all, this is your magazine. And we'll keep listening and growing based on your feedback. Happy reading!

Portia A. Stewart, Editor

[email protected]

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