Turn phone shoppers into customers

Though the pet owner calling your veterinary clinic with a list of questions may seem like an unwelcome interruption to your day, remember: That's a potential customer. As Donna Bauman, CVPM, tells Veterinary Economics Editor Kristi Reimer, you need to give those callers the same attention you’d give someone standing at your front desk. Then they’ll soon be at your front desk as loyal customers.