Trupanion donates over $80,000 to support veterinary mental wellness and DEI

dvm360dvm360 January 2022
Volume 53
Issue 1

The donations will go to NOMV and the MCVMA, plus a multi-million-dollar stock donation to MightyVet.

Trupanion has donated a total of $87,250—as part of its TruCuddle campaign—to be shared equally by Not One More Vet (NOMV) and the Multicultural Veterinary Medical Association (MCVMA) in their efforts to empower, support, and educate the veterinary community. The donations will go directly towards supporting grants, scholarships, and educational programs that benefit the next generation of “pet care heroes.”

The TruCuddle campaign—spearheaded by Trupanion and launched on Veterinary Appreciation Day (June 18, 2021) through National Veterinary Technician Week (October 17-23, 2021)—partnered with NOMV, MightyVet, and MCVMA.

“These organizations exemplify professionals across the veterinary industry who are there, day and night, to take care of our beloved pets,” said Travis Worra, general manager at Trupanion, in a company release.

“We are grateful for the crucial role they play and also understand the toll that being in the veterinary profession can take on a person–both professionally and personally. TruCuddle is our continued commitment of support in recognition of their tireless work and the challenges they often face," he addd.

Moreover, Trupanion was able to increase it's $76,250 in donations by $11,000 through its partnership with WeRateDogs, contributing 100% of the organization's net proceeds from sales of its "Heart MY Vet" t-shirts to the campaign. What’s more, Trupanion has announced its single largest charitable donation which is a commitment to issue over 50,000 shares of stock to MightVet, and as of November 17, 2021, this is worth over $6.5 million, according to the release.

Additionally, through Trupanion's unique software, the partnership with MCVMA, MightVet, and NOMV resulted in donations made to NOMV and MCVMA each time a pet hospital in the US or Canada downloaded it when initiated by the TruCuddle campaign.

“Thank you to Trupanion for partnering with MCVMA on the TruCuddle campaign,” said Christina V. Tran, DVM, immediate past president and founding board member of Trupanion. “We will continue to expand our diversity, equity and inclusion programming, scholarship and grant opportunities with their generous support.”


Trupanion makes major donations in support of mental wellness and diversity, equity and inclusion within the veterinary profession. News release. Trupanion. November 18, 2021. Accessed November 19, 2021.

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