Bonus tip: A necessity, not a trend
Practice owners must acknowledge that clients have become accustomed to a virtual lifestyle.
“If before [the pandemic] your argument was that you didn’t have to worry about your clients’ online activity because your area was too rural or your clients were too senior, that has gone out the window,” Halow said. “We’ve all been introduced to the idea that shopping online is convenient, affordable, and safe. We are not pulling back from that.”
If a veterinary hospital does not have a clear virtual pathway to clients through an online portal, changes are necessary. “You are going to need a significant online presence if you want to be relevant to the kind of clientele that is going to support your business in the long term,” he said.