Submissions for VETTY Awards now open

Photo: sergign/Adobe Stock

The North American Veterinary Community (NAVC) today announced that they are now accepting entries for its VETTY Awards. The global awards program, launched in 2017, celebrates excellence in marketing in the animal health care industry.¹

Every year, NAVC recognizes achievements in animal health care communications and marketing mediums, honoring work in advertising, digital and social media, print, events, websites, and more. Over time, the VETTY Awards has grown into a prestigious program within the industry.¹

Both nonprofit and for-profit organizations and agencies in the veterinary industry can submit their creative work for consideration. To qualify for the awards, work must have been produced between November 1, 2024, and October 31, 2025.¹

“The VETTY Awards celebrates the marketing excellence of the products, programs and services that help animals live longer and enjoy better quality lives,” Gene O’Neill, CEO of NAVC, said in a news release.¹ “We want the talented, creative professionals whose marketing set ablaze our industry’s successes this year to throw their hat in the ring for a coveted VETTY award. Their passion for helping animals truly makes them the ‘Torchbearers of Care.’”

Awards will be presented at the annual Veterinary Meeting & Expo (VMX), which will be in its 43rd year, on January 17, 2026, to January 21, 2026, at the Orange County Convention Center in Orlando, Florida. Winning entries will be showcased in the VETTY Awards booth in the convention center’s Expo Hall and on the Vetty Awards website. Additionally, an awards reception for all entrants will be held on January 19, 2026.¹

Last year, winners of the 2024 VETTY Awards, which were honored during the 2025 VMX, consisted of 7 grand prize recipients.² These winners included²:

• Best in Show (For Profit) Award in the Television Commercial category: “Love Forever Home Commercial” by Lap of Love Veterinary Hospice and VETEOS.
• Best in Show (Nonprofit) Award in the Public Service Video category: “Animal Health Corridor Spirit of Service - PawsAbilities” by Animal Health Corridor and JNA Advertising.
• Large Animal Award in the Large Animal Video category: “The Equine Practice Company’s Lameness Program” by The Equine Practice Company and Brown Fox Creative House. Category
• Judge’s Awards:
  • Tradeshow Booth category: “Merck Animal Health @ VMX 2024” by Merck Animal Health and Sparks.
  • In-Clinic Merchandise, Educational category: "Zoetis Test for Success in Clinic Activation" by Zoetis & FWD People.
  • Agency Self Promotion category: “Pet Parent Journey: A Guide for Brand Managers” by S&A.
• NAVC Spotlight Award in the Campaign–Consumer category: “Hill’s Prescription Diet–Silent Sufferers” by Hill’s Pet Nutrition and VML.

Additional winners in the Gold (30 winners), Silver (43 winners), and Bronze (46 winners) levels were also announced during the conference.²

The early bird submission deadline for this year’s VETTY Awards is September 30, 2025, at 11:59 PM ET, with the final deadline set for November 3, 2025, at 11:59 PM ET. The NAVC will notify winners in mid-December, ahead of VMX.¹

References

1. Celebrating the torchbearers of care in animal health care marketing. News release. North American Veterinary Community. September 9, 2025.
2. Coppock Crossley K. NAVC presented VETTY Awards at VMX 2025. dvm360. February 5, 2025. Accessed September 9, 2025. https://www.dvm360.com/view/navc-presents-vetty-awards-at-vmx-2025