The potty: Your newest profit center
Your veterinary practice's restroom is prime advertising space, so use it!
shutterstock.comCVC educator Jennifer L. Wardlaw, DVM, MS, DACVS, wants you to make better use of your practice's public powder room. At a recent CVC, Dr. Wardlaw encouraged attendees to take a closer look at what they're posting in their restrooms.
"You have a captive audience," Dr. Wardlaw says. She recommends copying what restaurants do-placing advertisements next to the mirrors or on the doors of their public restrooms.
"Advertise your new deal. Advertise your special. Advertise your pet weight-loss program," she says. "It's your space. Use it. Make sales in there."