The potty: Your newest profit center

shutterstock.comCVC educator Jennifer L. Wardlaw, DVM, MS, DACVS, wants you to make better use of your practice's public powder room. At a recent CVC, Dr. Wardlaw encouraged attendees to take a closer look at what they're posting in their restrooms.

"You have a captive audience," Dr. Wardlaw says. She recommends copying what restaurants do-placing advertisements next to the mirrors or on the doors of their public restrooms.

"Advertise your new deal. Advertise your special. Advertise your pet weight-loss program," she says. "It's your space. Use it. Make sales in there."