Where do pet owners purchase their veterinary products, and where do they research their product options? Exclusive data shows how generations come into play.
How do pet owners make decisions about the pain products they give their pets? The Pet Owner Paths research, sponsored by Merck, Unfenced (an animal health creative agency) and Kynetec (a market research firm), looks at the specific steps pet owners take when making decisions about their pets' health. The research was released exclusively to dvm360. Consider these opinions across generations: