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New thoughtfully designed dog toy collection launches


With the aim to promote the human-animal bond and promote safe, comfortable, stimulating play for dogs

Earth Rated, the dog brand known for multi-use wipes and cleanup products, has broadened its portfolio by introducing innovative dog toys.

Photo courtesy of Earth Rated.

Photo courtesy of Earth Rated.

According to a company release,1 the products were thoughtfully designed:

  • Because dogs see yellow: The in-motion toys are yellow so dogs can easily find them
  • Because playtime can get rowdy: The toys are designed to last and are ergonomically shaped for comfort
  • Because it's all about the chase: The toys bounce, wobble, and roll in unpredictable ways
  • Because dogs need stimulation: The toys are designed to kepp dogs busy, especially when paired with treats.
  • Because dogs deserve safe play: The toysare tested against many of the same safety standards as children's toys.*
    *ASTM F963-17

This toy collection includes 2 toys that help decrease boredom and offer mental stimulation and 3 toys designed to help support daily exercise and quality time for owners to bond with their dogs.

"We know that nothing is more effective in forging a deeper bond with our dogs than the power of play," said Ram Chittur, director of innovation at Earth Rated.1 "From intuitive and ergonomic shapes to the use of yellow, a color seen by dogs, this collection offers a better way to play."

The Earth Rated dog toy collection is available for purchase on Amazon.com, Amazon.ca, and Chewy.com.


Playtime perfected: Earth Rated launches new innovative dog toy collection. News release. Earth Rated. July 5, 2023. Accessed July 7, 2023. https://www.prnewswire.com/news-releases/playtime-perfected-earth-rated-launches-new-innovative-dog-toy-collection-301869198.html

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