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New pet owner engagement software solution soon to be available


Vello is working to better streamline how clients and practices connect



IDEXX Laboratories, Inc. announced this week that it officially launched Vello, a software solution that connects veterinary practice with its clients through digital tools. Vello will enable veterinary practices that use ezyVet, Neo, and Cornerstone software to be able to communicate with pet owners in one system that is easy to use.

“Practice productivity continues to be a top priority for veterinary clinics, and we are dedicated to delivering cloud-based software that creates efficiencies,” said Jay Mazelsky, president and chief executive officer of IDEXX, in an organizational release.1 “With the Vello solution, practices can streamline workflows by managing pet owner communications within their existing practice management software, fostering stronger client relationships, and improving care for pets.”

According to the release,1 the key features that will be available when Vello launches are:

  • Automated appointment reminders and confirmations to help reduce clients not showing up for their pet's appointment.
  • Health service reminders to keep clients up to date on upcoming or past-due services such as wellness visits or vaccinations.
  • Online scheduling gives pet parents a convenient way to request appointments directly from the health services reminders or the Vello software.
  • Pet owner mobile experience to cut out the need for an application download. This feature will provide full digital access to pet health records, appointment information, prescription history, test results, and more.
  • Two-way texting allowing pet owners and veterinary teams to communicate immediately as well as automatically update patient records and communication logs without character count limitations or for more fees.
  • Pre-appointment instructions to encourage both diagnostic and visit compliance such as fecal or urine sample reminders and drop-off and pickup times.

“Vello automates the way we engage with clients, eliminating duplicative administrative work, which has saved our team hours weekly and has significantly reduced no-shows and cancellations,” said Kendall Snyder, DVM, from Animal Care Clinic in North Canton, Ohio. “Since starting with Vello on ezyVet, my staff feels like they’re partnering with the client so we can provide the best care possible for all of our patients—and our clients are loving the Vello experience too, from easy communication tools to having their pet’s records just a click away.”1

Vello will be available as a subscription service for ezyVet, Neo, and Cornerstone software in the United States in March 2024 and in Canada during the second quarter of the year.


IDEXX launches Vello, an innovative pet owner engagement software solution, streamlining how practices and clients connect. News release. IDEXX Laboratories, Inc. February 15, 2024. Accessed February 16, 2024. https://www.idexx.com/en/about-idexx/news/idexx-launches-vello-pet-owner-engagement-software-solution/?utm_source=LinkedIn&utm_medium=Jay+post&utm_campaign=VetSoft_Vello

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