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Magazines most influential medium in initiating qualified online merchandise searches

March 1, 2008

According to a study exploring which medium most influences consumers to start searching for merchandise online, magazines led all other categories.

According to a study exploring which medium most influences consumers to start searching for merchandise online, magazines led all other categories with 47 percent of respondents saying they were most influenced by magazines.1

1. Source: BIGresearch In-Market Media Usage Survey among 15,000 adults, age 18 to 65, 2007.

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