Magazines most influential medium in initiating qualified online merchandise searches

Article

According to a study exploring which medium most influences consumers to start searching for merchandise online, magazines led all other categories.

According to a study exploring which medium most influences consumers to start searching for merchandise online, magazines led all other categories with 47 percent of respondents saying they were most influenced by magazines.1

1. Source: BIGresearch In-Market Media Usage Survey among 15,000 adults, age 18 to 65, 2007.

Related Videos
Senior Bernese Mountain dog
© 2024 MJH Life Sciences

All rights reserved.