• DVM360_Conference_Charlotte,NC_banner
  • ACVCACVC
  • DVM 360
  • Fetch DVM 360Fetch DVM 360
DVM 360
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
By Role
AssociatesOwnersPractice ManagerStudentsTechnicians
Subscriptions
dvm360 Newsletterdvm360 Magazine
News
All News
Association
Breaking News
Conference Coverage
Education
Equine
FDA
Law & Ethics
Market Trends
Medical
Politics
Products
Recalls
Regulatory
Digital Media
dvm360 LIVE!™
Expert Interviews
The Vet Blast Podcast
Medical World News
Pet Connections
The Dilemma Live
Vet Perspectives™
Weekly Newscast
dvm360 Insights™
Publications
All Publications
dvm360
Firstline
Supplements
Vetted
Clinical
All Clinical
Anesthesia
Animal Welfare
Behavior
Cardiology
CBD in Pets
Dentistry
Dermatology
Diabetes
Emergency & Critical Care
Endocrinology
Equine Medicine
Exotic Animal Medicine
Feline Medicine
Gastroenterology
Imaging
Infectious Diseases
Integrative Medicine
Nutrition
Oncology
Ophthalmology
Orthopedics
Pain Management
Parasitology
Pharmacy
Surgery
Toxicology
Urology & Nephrology
Virtual Care
Business
All Business
Business & Personal Finance
Hospital Design
Personnel Management
Practice Finances
Practice Operations
Wellbeing & Lifestyle
Continuing Education
Conferences
Conference Listing
Conference Proceedings
Resources
CBD in Pets
CE Requirements by State
Contests
Veterinary Heroes
Partners
Spotlight Series
Team Meeting in a Box
Toolkit
Top Recommended Veterinary Products
Vet to Vet
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us

© 2023 MJH Life Sciences and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Advertisement
By Role
  • Associates
  • Owners
  • Practice Manager
  • Students
  • Technicians
Subscriptions
  • dvm360 Newsletter
  • dvm360 Magazine
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us
  • MJHLS Brand Logo

© 2023 MJH Life Sciences™ and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

The importance of being earnest with veterinary team members

August 1, 2013
Christine Shupe

Help team members understand profits, threats and change.

Next >

When the Veterinary Hospital Managers Association (VHMA) wanted to know what team members working in veterinary practices really think, we asked. Findings from the VHMA's annual survey "Candid Confessions: A Survey on Profits, Threats and Change" show all members of the veterinary team are equally well-informed about the issues and challenges facing veterinary practices. The issues highlighted in the survey included use of practice profits, external threats to practice success, areas for improvement within the practice and the practice's ability to adapt to change. These issues are critical because they all affect employees' perceptions and ultimately their performance within the practice environment.

< Back  |  Next >

Pondering the profits

Advertisement

Across all staff positions, most respondents indicated they're aware that profits are reinvested in growing and improving the practice. More than 60 percent of veterinary assistants, practice managers and hospital administrators indicated they're aware that profits are reinvested in growing and improving the practice. However, a number of veterinary associates (12 percent) and technicians (10 percent) reported not having any idea what becomes of practice profits. Improving your team members' understanding about how your practice uses your profits can help boost the team's morale and motivation.

< Back  |  Next >

Examining external forces

The economy has presented all sorts of challenges over the past few years, and the veterinary industry has not been immune. Among all staff positions except hospital administrators, the challenging economy was the factor most often cited as working against a practice's success. Hospital administrators indicated the economy was a significant issue but targeted the broad-based lack of awareness about the importance of veterinary care as the most important issue, suggesting a need for proactive marketing efforts to educate clients and the public about the importance of veterinary care.

< Back  |  Next >

Promote the practice environment

When respondents were asked to list the three areas in their veterinary practice that needed improvement, the top three responses among all respondents were training (45 percent), communication (40 percent) and client communication and service (32 percent). While improved communication and training were the areas most often identified by respondents, improving areas such as technology, facilities and continuing education received less support. Data from the recent dvm360 Change Survey also highlighted areas of change and identified specific areas for improvement in veterinary practice (Read more here.)

< Back  |  Start >

Change is hard

An organization's ability to adapt and change is key to its survival, and the veterinary practice setting is no exception. Respondents were asked to describe the culture of change at their practice, and responses were evenly distributed among the answers. When the results were examined by job title, veterinary associates (65 percent) and technicians (61 percent) seemed to be the most discouraged about the culture of change in their practices. The greater percentage of these respondents indicated that change was "started and not followed through" or "slow and difficult." Remember, ensuring that all staff members are informed and possess the right information to help grow the business is critical to any practice's success. So take time to talk about changes with your team.

Study methodology

The Candid Confessions Survey asked questions about respondents' understanding of how their practice is managed and to isolate respondents' impressions of external events that impact practice performance. Respondents were also asked to identify the most significant threats to practice performance. The 2013 survey was distributed to participants at several national veterinary conferences. It was completed by 1,597 veterinary assistants, technicians, associates, office managers, hospital administrators, practice managers and practice owners.

Related Content:

RolesTechnicians
Viticus group seeks applications for veterinary boot camp scholarship
Viticus group seeks applications for veterinary boot camp scholarship
Veterinary tech students awarded national scholarship
Veterinary tech students awarded national scholarship
3 tips for selling your practice
3 tips for selling your practice

Advertisement

Latest News

An update on copper concerns in pet foods

Dental hacks to make every case more manageable

Q&A with a keynote: Walter Brown, RVTg, VTS, ECC

News wrap-up: This week’s headlines, plus dvm360® launches its first CE podcast

View More Latest News
Advertisement