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Give your veterinary clients' kids a treat.
All kids who visit my practice get a "prescription" for an ice cream cone. I have a deal with an ice cream store to honor these prescriptions. At the end of the year, the company bills me for the redeemed certificates. In the meantime, kids coming into my office look forward to receiving their prescription.
—Larry Baker, DVM
Northgate Pet Clinic and Veterinary Dentistry, Decatur, Ill.