How DVMs win back client trust

April 7, 2017
Brian Conrad, CVPM
Brian Conrad, CVPM

Brian Conrad, CVPM, has been the practice manager for Meadow Hills Veterinary Center in Kennewick, Wash., since 1999. During his tenure at Meadow Hills, the clinic has been named Veterinary Economics Hospital of the Year in 2001 and the 2004 Mid-Columbia Small Business of the Year. Conrad is a frequent lecturer for the Fetch dvm360 conferences and a contributor to Veterinary Economics and Firstline magazines. He was recently appointed to the board of directors for the Veterinary Hospital Management Association.

Be yourself. Make pet owners forget those highly visible, "bad apple" vets and the shade they bring to the profession.

If you've sensed an erosion of client trust due to the comments or actions of high-profile veterinarians in recent years, CVC educator Brian Conrad, CVPM, believes there's no need to worry.

Continue practicing good medicine and being transparent in your communication, he says. In other words, keep doing all the things that made the profession so trusted to begin with. Client faith will return, "and you'll have those clients for life," Conrad says.

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