How DVMs win back client trust

If you've sensed an erosion of client trust due to the comments or actions of high-profile veterinarians in recent years, CVC educator Brian Conrad, CVPM, believes there's no need to worry.

Continue practicing good medicine and being transparent in your communication, he says. In other words, keep doing all the things that made the profession so trusted to begin with. Client faith will return, "and you'll have those clients for life," Conrad says.

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