How DVMs win back client trust
Be yourself. Make pet owners forget those highly visible, "bad apple" vets and the shade they bring to the profession.
If you've sensed an erosion of client trust due to the comments or actions of high-profile veterinarians in recent years, CVC educator Brian Conrad, CVPM, believes there's no need to worry.
Continue practicing good medicine and being transparent in your communication, he says. In other words, keep doing all the things that made the profession so trusted to begin with. Client faith will return, "and you'll have those clients for life," Conrad says.
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