How (and Why) to "Untrain" Your Team
Ms. Dunn, a former practice manager, is owner of Snowgoose Veterinary Management Consulting. Besides consulting with veterinary practices, she has taught practice management workshops at 10 veterinary schools and publishes and speaks nationally. She is a founding member and a director of the Association of Veterinary Management Consultants and Advisors, Member of the AAHA Leadership Council of 100, involved in the national VPI Leadership Council and member of the VHMA and AVMLA.
Success in practice today requires an adaptable team.
From pharmaceuticals and treatment recommendations to the use of telemedicine, laser, and social media, changes in veterinary medicine and practice management today seem endless. Change is difficult, and given the rapid delivery of new information, it’s hard to keep up.]
Nevertheless, succeeding in practice today requires teams that are amenable and adaptable to change. That means changing the way you think about team training, including recognizing the difficulty of breaking old habits and employing techniques to help your team “unlearn” the old and embrace the new.
“But We've Always Done It This Way”
When confronting your team with change, you may hear a resounding “But we’ve always done it this way.” The fact is we are often more comfortable sticking with what we know. It is far easier to make a situation fit our current “mental maps” than it is to venture into the unknown realm of change.1
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The dilemma is how to unlearn the old way of doing things and adapt to the new way. In many situations, management and team members are operating with outdated or obsolete mental maps.3 To advance into a new way of doing things, three things must occur3:
- Recognize that the old way of doing things is no longer effective.
- Create a new way.
- Ingrain new habits.
Roadblocks to Learning
Unlearning old methods or habits can be difficult for people who have been performing their job for a number of years. In addition, certain common policies and procedures can create a wall. Bureaucratic creep, or the overabundance of steps and checkpoints in standard operating procedures, makes change difficult because the process has taken on a life of its own and dismantling it becomes a major endeavor.
Another roadblock to learning occurs when people feel unable to change their situation or believe that outcomes are beyond their control — attitudes that can result from low self-esteem, chronic failure or other negative stimuli. So how do you unlearn old ways of doing things?
Unlearning or Untraining
To train your team on a new way of doing something, the team must engage in the process of recognizing what has become obsolete and participating in the new way by discussing their prior habits, preconceptions and knowledge.4 Instructors cannot simply conduct a training session and then demand compliance because this does not dismantle the ingrained mental maps.
The following seven tactics can help dismantle those old maps and untrain your team5:
- Instead of demanding compliance, foster a sense of willingness among the team to unlearn the old way and learn the new way.
- Encourage pursuit of the unfamiliar, realizing that many team members will show resistance.
- Conduct the training in a new location. Move away from the site where the team learned the old way to a new location where they can learn a new way.
- Bring in outside trainers because like-minded people in a group will hamper the unlearning/learning process.
- Provide a “psychologically safe” environment where team members can ask questions and explore ideas without fear of looking stupid or being dismissed.
- Set clear and challenging goals, giving team members a sense of ownership and the ability to achieve those goals.
- Identify a “champion” for the learning process — someone who can offer support, handle glitches and provide regular feedback to the team as they go through the learning process.
Louise Dunn is an award-winning speaker, writer and consultant who brings over 40 years of in-the-trenches experience and business education to veterinary management. She is founder and CEO of Snowgoose Veterinary Management Consulting, which helps veterinarians develop strategic plans that consistently produce results.
- Warrell M. Learn, unlearn, and relearn: how to stay current and get ahead. Forbes website. http://www.forbes.com/sites/margiewarrell/2014/02/03/learn-unlearn-and-relearn/#6f650d9251c8. Published February 3, 2014. Accessed February 21, 2017.
- Akbari A. How unlearning makes you smarter. DailyWorth website. https://www.dailyworth.com/posts/unlearning-makes-smarter. Published February 16, 2017. Accessed February 21, 2016.
- Boncheck M. Why the problem with learning is unlearning. Harvard Business Review website. https://hbr.org/2016/11/why-the-problem-with-learning-is-unlearning?referral=00210&cm_mmc=email-_-newsletter-_-strategy-_-strategy_date&utm_source=newsletter_strategy&utm_medium=email&utm_campaign=strategy_date&spMailingID=15957808&spUserID=Mzc4ODQwNzg3S0&spJobID=904068007&spReportId=OTA0MDY4MDA3S0. Published November 3, 2016. Accessed February 21, 2017.
- Lee VS. Unlearning: a critical element in the learning process. Vanderbilt Center for Teaching. https://cft.vanderbilt.edu/wp-content/uploads/sites/59/vol14no2_unlearning.htm. Accessed February 21, 2017.
- Quigley F. unlearning is the new learning. LogicEarth.com website. http://www.logicearth.com/blog/unlearning-is-the-new-learning. Published September 15, 2015. Accessed February 21, 2017.