Damn it, veterinarians are not salespeople!
So says (almost) every veterinarian in the world. But, really, you are, if you want clients to agree to buy the products and services their pets so desperately need.The most egregious, tacky example of selling in the veterinary practice that many doctors shy away from is selling products. Your practice is not a pet store! That's true. But having items on hand-especially to fix tricky behavior issues, manage daily pet diets or enrich pets' entertainment at home-is a good idea, says Dr. John Talmadge. See why he does it.
The most egregious, tacky example of selling in the veterinary practice that many doctors shy away from is selling products. Your practice is not a pet store! That's true. But having items on hand-especially to fix tricky behavior issues, manage daily pet diets or enrich pets' entertainment at home-is a good idea, says Dr. John Talmadge. See why he does it.
Tell us what you keep on hand in your practice and why in the comments below. Also, watch Dr. Talmadge explain how the retail area serves every behavior and nutrition recommendation and how it improves exams and client interactions.
Newsletter
From exam room tips to practice management insights, get trusted veterinary news delivered straight to your inbox—subscribe to dvm360.
