The client mind

Article

Most pet owners say they would pay whatever was necessary for the health of their pet.

Most pet owners say they would pay whatever was necessary for the health of their pet. But the number of visits these pet owners make to their veterinarian is declining. Why? Read the article, "Delving into the client mind," that appeared in the April issue of Veterinary Economics for some insight on this puzzling new trend.

Source: April 2008 issue of Veterinary Economics, Delving into the client mind by John Lofflin.

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