Broaching the CBD topic with clients 101


Experienced veterinary technician, Steve Cital, RVT, SRA, RLAT, VCC, CVPP, VTS-LAM (Res. Anesthesia) provides a few useful nuggets to consider when discussing the (sometimes-controversial) CBD topic with clients.

Editorial Advisory Board member Stephen Cital, RVT, SRA, RLAT, VCC, CVPP, VTS-LAM (Res. Anesthesia) sat down with dvm360®staff to offer a few invaluable communication pearls when it comes to broaching the CBD topic with clients, plus insight on the existing research supporting the benefits of CBD.

“If you think this pet can benefit from [CBD products], I think it’s worthwhile to just ask the pet parent, ‘Hey, have you heard of CBD, and what’s your comfort level with trying these types of things?’ and get their feeling and show them some of the data,” Cital told dvm360.

Check out the full interview below.

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