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Taking the BizQuiz? This is the answer to question 5 of "Are you a social-media maven or a Web wipeout?"
5) A—Right.
Asking questions on Facebook and Twitter—"What pet skin problems are you facing right now? What disease are you wondering about?"—and answering them is a great way to appeal to clients, potential clients, and followers on the Web. And getting your professional e-mail address out there shows you you're listening to personal concerns as well as public statements.