• Hero Banner
  • ACVCACVC
  • DVM 360
  • Fetch DVM 360Fetch DVM 360
DVM 360
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
By Role
AssociatesOwnersPractice ManagerStudentsTechnicians
Subscriptions
dvm360 Newsletterdvm360 Magazine
News
All News
Association
Breaking News
Education
Equine
FDA
Law & Ethics
Market Trends
Medical
Products
Recalls
Regulatory
Digital Media
dvm360 LIVE!™
Expert Interviews
The Vet Blast Podcast
Medical World News
Pet Connections
The Dilemma Live
Vet Perspectives™
Weekly Newscast
dvm360 Insights™
Publications
All Publications
dvm360
Firstline
Supplements
Top Recommended Veterinary Products
Vetted
Clinical
All Clinical
Anesthesia
Animal Welfare
Behavior
Cardiology
CBD in Pets
Dentistry
Dermatology
Diabetes
Emergency & Critical Care
Endocrinology
Equine Medicine
Exotic Animal Medicine
Feline Medicine
Gastroenterology
Imaging
Infectious Diseases
Integrative Medicine
Nutrition
Oncology
Ophthalmology
Orthopedics
Pain Management
Parasitology
Pharmacy
Surgery
Toxicology
Urology & Nephrology
Virtual Care
Business
All Business
Business & Personal Finance
Buying or Selling a Practice
Hospital Design
Leadership & Personal Growth
Personnel Management
Practice Finances
Practice Operations
Technology
Wellbeing & Lifestyle
Continuing Education
Conferences
Live Conferences
Conference News
Conference Proceedings
Resources
CBD in Pets
Contests
Veterinary Heroes
Partners
Spotlight Series
Team Meeting in a Box
Toolkit
Top Recommended Veterinary Products
Vet to Vet
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us

© 2023 MJH Life Sciences and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Advertisement
By Role
  • Associates
  • Owners
  • Practice Manager
  • Students
  • Technicians
Subscriptions
  • dvm360 Newsletter
  • dvm360 Magazine
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us
  • MJHLS Brand Logo

© 2023 MJH Life Sciences™ and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

AVMA unveils new “Language of Veterinary Care” online tools and breakthrough research

September 20, 2021
dvm360 Staff
dvm360, dvm360 November 2021, Volume 52,

These resources will enhance the personal connections and communication between veterinary professionals and clients, educate pet owners on the need to prioritize wellness visits, and much more.

The American Veterinary Medical Association (AVMA) has released the “Language of Veterinary Care,” a set of comprehensive new online tools to help veterinarians effectively communicate to pet parents about the value of pet preventive care and the importance of wellness visits.

According to an organizational release, these resources stress personal connections and improved communication by enabling veterinary professionals to use “language that works” when conversing with clients about why and when they should go to the veterinarian, the various services available, and addressing the costs of care.

“Pet owners want to do what’s best for their animals,” said José Arce, DVM, president of the AVMA, in the release. “Our goal is to help our members better engage with their clients so pet owners bring their animals in for regular check-ups and follow their veterinarians’ recommendations. Improved communications can also help alleviate some of the pressures that veterinarians, clinic staffs, and pet owners are currently experiencing because of the pandemic.”

Though a majority of pet parents receive regular veterinary care and have confidence in their veterinarian, research conducted by the AVMA discovered that many owners still do not obtain regular veterinary care for their pets; the main reasons cited involved affordability and value perception challenges, according to the release.

To help combat these hurdles, the AVMA teamed up with a language strategy firm to investigate how veterinary teams can better connect with clients. The research offered insight from pet owners regarding their preference of communication and what resonates most with them during visits—finding its valued relationships and personalized care. With assistance from Synchrony’s products, CareCredit, and Pets Best Insurance Services, the AVMA is currently developing a series of content pieces available to its members for translating this research into actionable information for veterinary use.

Advertisement

“Language matters and we are excited to support this initiative to help veterinarians communicate the importance of wellness care in ways that resonate with pet owners,” said Boo Larsen, general manager of veterinary medicine at Synchrony.

“We are thrilled to sponsor this groundbreaking study because of its emphasis on building stronger communication between veterinarians and their clients to support personalized recommendations and trusted relationships. This meshes perfectly with our commitment to strengthening the veterinary/client/patient bond by weaving cost and financial choices into the relationship to keep the focus on the pet’s care,” she added.

“We are very grateful to Synchrony for helping to bring this far-reaching and thorough research into the spotlight, and for supporting these path-breaking new initiatives that will benefit animals, clients and veterinarians alike,” remarked Arce.

Reference

Groundbreaking new Language of Veterinary Care research finds that pet owners value relationship and personalized care when interacting with veterinary teams. News release. September 20, 2021; American Veterinary Medical Association. Accessed September 20, 2021. [email].

download issueDownload Issue: dvm360 November 2021

Related Content:

Client Relations & MarketingTechniciansRolesAssociatesdvm360 November 2021
Managing pain in the postoperative patient
Managing pain in the postoperative patient
AAVMC announces inaugural AAVMC Dr Catherine A. Knupp Scholarship
AAVMC announces inaugural AAVMC Dr Catherine A. Knupp Scholarship
Do women sell their skills differently than men?
Do women sell their skills differently than men?

Advertisement

Latest News

Drug for acute onset of canine pancreatitis is launched on the US market

New Automatic 2-in-1 Pet Feeder and Water Dispenser launched

PetHub launches AI tools for pet owners

Prairie dog pups emerge from underground at Maryland Zoo

View More Latest News
Advertisement