AI chatbot receives a pet care innovation award
The artificial intelligence platform, which was developed by a pet nutrition company, was launched less than a year ago.
Photo: MUNTHITA/Adobe Stock
An artificial intelligence (AI) chatbot, Farmina Genius AI, has won the Pet Care Innovation of the Year Award.1 The award celebrates an innovative service contributing to the advancement of the pet care industry and is part of the Independent Innovation Awards program by the titular organization.2
Developed by the pet nutrition company Farmina Pet Foods, Genius AI is a free service that offers round-the-clock, yearlong advice to pet parents on pet health, nutrition, and care. The chatbot uses AI to create responses to users’ questions.
The virtual platform was launched in the fall of 2024. According to Farmina Pet Foods, the platform was developed using knowledge and experience from veterinarians, pet health coaches, and breeders.1 In 2024, the chatbot resolved 4826 user interactions without human intervention, the pet food company said in a news release.1
In the announcement, Loris Rinaldi, CEO of Farmina Pet Foods North America, described the AI chatbot as “the future of pet care,” saying the platform is “designed to put credible, personalized guidance in the hands of every pet parent.1
“This Pet Care Innovation of the Year Award is a powerful validation of the science, innovation, and care behind everything we do at Farmina Pet Foods. We're proud to make expert support accessible to families around the world," Rinaldi said.
The Pet Care Innovation Award is only one of several awards handed out each year by the Independent Innovation Awards platform. Other award categories include apparel; grooming and cleaning; cat health; dog health; toys; bowl, feeder, and waterers; cat treats; cat food; dog treats; dog food; small pet; housing; training; collars, leashes, and harnesses; litter; leadership; and services. Within each category, multiple awards are distributed for different types of products.2
In addition to answering general nutrition questions, Genius AI also allows users to schedule 1-on-1 appointments with Farmina pet nutritionists, who can create personalized meal plans. According to Farmina Pet Foods, 32,438 users received assistance from pet health coaches with Farmina in 2024, with 31,021 receiving custom meal plans for their dog or cat.1
The platform supports multiple languages, including English, Spanish, French, and Italian. According to Farmina Pet Foods, although they strive for accuracy and quality with their chatbot’s responses, the AI can still make mistakes or provide information that is not up to date.3
“We strongly recommend that you use this content only as a starting point for further research & consultation, and that you independently verify & consult with veterinary professionals for specific advice or information. We disclaim & do not assume any responsibility or liability for the use, reliance upon, or interpretation of this content,” the company notes on their website.3
References
- Farmina Pet Foods Genius AI wins Pet Care Innovation of the Year Award. News release. Farmina Pet Foods. August 7, 2025. Accessed August 8, 2025. https://www.prnewswire.com/news-releases/farmina-pet-foods-genius-ai-wins-pet-care-innovation-of-the-year-award-302524575.html?tc=eml_cleartime
- Welcome to the Pet Innovation Awards. Pet Innovation Awards. Accessed August 8, 2025. https://petinnovationawards.com/about/
- Farmina Genius AI. Farmina Pet Foods. Accessed August 8, 2025. https://www.farmina.com/us/farmina/6666-farmina-genius-ai.html
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