• DVM360_Conference_Charlotte,NC_banner
  • ACVCACVC
  • DVM 360
  • Fetch DVM 360Fetch DVM 360
DVM 360
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
By Role
AssociatesOwnersPractice ManagerStudentsTechnicians
Subscriptions
dvm360 Newsletterdvm360 Magazine
News
All News
Association
Breaking News
Conference Coverage
Education
Equine
FDA
Law & Ethics
Market Trends
Medical
Politics
Products
Recalls
Regulatory
Digital Media
dvm360 LIVE!™
Expert Interviews
The Vet Blast Podcast
Medical World News
Pet Connections
The Dilemma Live
Vet Perspectives™
Weekly Newscast
dvm360 Insights™
Publications
All Publications
dvm360
Firstline
Supplements
Vetted
Clinical
All Clinical
Anesthesia
Animal Welfare
Behavior
Cardiology
CBD in Pets
Dentistry
Dermatology
Diabetes
Emergency & Critical Care
Endocrinology
Equine Medicine
Exotic Animal Medicine
Feline Medicine
Gastroenterology
Imaging
Infectious Diseases
Integrative Medicine
Nutrition
Oncology
Ophthalmology
Orthopedics
Pain Management
Parasitology
Pharmacy
Surgery
Toxicology
Urology & Nephrology
Virtual Care
Business
All Business
Business & Personal Finance
Hospital Design
Personnel Management
Practice Finances
Practice Operations
Wellbeing & Lifestyle
Continuing Education
Conferences
Conference Listing
Conference Proceedings
Resources
CBD in Pets
CE Requirements by State
Contests
Veterinary Heroes
Partners
Spotlight Series
Team Meeting in a Box
Toolkit
Top Recommended Veterinary Products
Vet to Vet
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us

© 2023 MJH Life Sciences and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Advertisement
By Role
  • Associates
  • Owners
  • Practice Manager
  • Students
  • Technicians
Subscriptions
  • dvm360 Newsletter
  • dvm360 Magazine
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us
  • MJHLS Brand Logo

© 2023 MJH Life Sciences™ and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

4 ways to make your site sticky

May 1, 2008
Linda Wasche

To get the most from your practice's Web site, think of it not just as an electronic brochure, but as a living, breathing marketing tool, says Linda Wasche, president of LW Marketworks Inc., in Bloomfield Hills, Mich. A well-run Web site is a cost-effective and powerful tool for building interest in your practice and creating a sense of community among your clients. Once current and prospective clients have found you online, give them reason to visit-and revisit. Here's how.

To get the most from your practice's Web site, think of it not just as an electronic brochure, but as a living, breathing marketing tool, says Linda Wasche, president of LW Marketworks Inc., in Bloomfield Hills, Mich. A well-run Web site is a cost-effective and powerful tool for building interest in your practice and creating a sense of community among your clients. Once current and prospective clients have found you online, give them reason to visit—and revisit. Here's how.

1. Provide information

Advertisement

Become a resource for pet lovers, rescue groups, and other veterinarians by posting pet care tips, news, and checklists. Tailor information to your target audiences (see April issue). Update frequently with timely news and seasonal information. Publish a free e-newsletter with tidbits linking back to your site. Post links to noteworthy articles, studies, and reports on other Web sites.

2. Collect information

Marketing is as much about listening as it is about talking. Gather useful details about your site's visitors. Do they have a dog, cat, or rabbit? Do they own multiple pets? Who takes care of the animals? Do they get their pets' teeth cleaned? Ask visitors to supply this kind of information when they register for your e-newsletter or to receive promotions and special offers.

3. Promote your practice

Use the site to motivate clients and prospective clients to take action. Feature specials on veterinary services. Tie in with national events such as Pet Dental Health Month and Spay Day USA. Collaborate with local groomers and boarders. Conduct chats on veterinary topics or sponsor Web-based seminars and archive them on your site.

4. Build a community

Provide a forum for pet lovers with similar interests. Set up a blog where visitors can ask questions, share experiences, and post their pets' pictures. Allow local groups and organizations to post information on a calendar or events page. Link rescue groups with clients who might want to donate extra pet food or excess cages or supplies. Invite and post feedback.

Most importantly, Wasche says, promote your Web site every chance you get. Make sure your Web address is posted in your lobby, on signage, and included on your letterhead and business cards. In addition, direct clients to your Web site for news, updates, tips, and specials.

Related Content:

Business
Paw Prosper acquires brands and becomes one-stop destination for pet aging
Paw Prosper acquires brands and becomes one-stop destination for pet aging
3 tips for selling your practice
3 tips for selling your practice
AmeriVet Veterinary Partners makes 2023 Inc Southwest Regionals List
AmeriVet Veterinary Partners makes 2023 Inc Southwest Regionals List

Advertisement

Latest News

Kentucky Humane Society with Louisville Metro Animal Services to host mega adoption event

San Diego Zoo celebrates Andean bear cub twins

Spring’s pet toxins have sprung

IBPSA and Zoundz Music for Pets team up to reduce pet anxiety in pet care facilities

View More Latest News
Advertisement