Linda Wasche

My practice's Web site isn't showing up on Internet search engines. Why?

Boarding and grooming can be a great opportunity.

Be wary of quick-fix marketing strategies. Even the most creative gimmicks often produce few or no results.

Here are 15 marketing tips that will yield results for your veterinary practice.

How one veterinary clinic rebranded and changed its name.

Get tongues and tails wagging with anticipation long before you open the doors of your new facility.

One tip: Offer giveaways printed with your Web site's address

Reap the benefits of a well-managed relationship with an animal-welfare group.

To get the most from your practice's Web site, think of it not just as an electronic brochure, but as a living, breathing marketing tool, says Linda Wasche, president of LW Marketworks Inc., in Bloomfield Hills, Mich. A well-run Web site is a cost-effective and powerful tool for building interest in your practice and creating a sense of community among your clients. Once current and prospective clients have found you online, give them reason to visit-and revisit. Here's how.

How do I build an effective Web site for my practice?

Q. How can I get the most out of my practice's open house?

We'd like to announce a community award my practice won, but I'm not sure how to present it to the media. What's the best way to hand off a story idea to the press?

Q. I'd like to get the name of my practice mentioned in the media. What's the best way to figure out who to contact in the local media?

Build on the groundwork you've already laid to cross the marketing finish line with style.

How effective are special promotions in attracting new clients?

Keep your clients happy-from when they make an appointment until they're done with follow-up care.

How can I tell if my marketing efforts are effective? What's the best way to measure the results?

Q: How do I counteract poor reviews of my clinic on the Internet?

We received a promotion from a magazine that allows us to send customized issues to our best clients every quarter. Will this promotion generate the type of return we've been looking for?