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Vetted January 2021

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5 Marketing musts for every veterinary hospital

January 22, 2021

Article

Want to build brand awareness and increase your patient roster? Here are the 5 things you (or an affordable marketing person) should be doing.

A history worse than a thousand words

January 04, 2021

Article

Cheers to the clients who make obtaining a patient history, ahem, a breeze.

Better medicine, better business: Otitis externa

December 10, 2020

Article

Two options for managing this condition, plus how to decide which plan is best for your veterinary clients.

Malpractice: Are you covered?

December 08, 2020

Article

Despite the assurances of well-meaning practice owners, associate veterinarians may not be as protected as they think in the event of a lawsuit.

How to build trust in the emergency setting

December 04, 2020

Article

Know how to communicate with and comfort clients, especially during critical moments, when you are not the primary veterinarian.

Tips for resolving veterinary team conflict

December 04, 2020

Article

Communication experts Carolyn Shadle, PhD, and John Meyer, PhD, offer useful strategies for diffusing staff conflict at your veterinary practice.

Hiring new talent: Why soft skills matter

December 03, 2020

Article

When it comes to hiring new team members at your veterinary practice, you should consider a nice balance of both technical and soft skills. Here’s why, plus how to identify key soft skills.

Monetizing veterinary telemedicine: It can be done

November 20, 2020

Article

Using data from more than 2500 cases, Aaron Smiley, DVM, explains how adding paid telehealth services improves veterinary practice workflow, increases revenue, and boosts client satisfaction.

DVMoms: Balancing practice ownership and motherhood

November 15, 2020

Article

The road to practice ownership for veterinarian moms may be rough at first, but it’s absolutely doable—and tremendously rewarding when you do it right.

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