Pet Releaf, the market-leading hemp health brand for pets, has released Sentesa, a hemp-based supplement featuring a triactive formula. Sentesa was developed by veterinarians, exclusively for veterinarians and specially made to help manage canines’ inflammatory response, calmness, joint flexibility and mobility, and discomfort, according to a company release. Proved safe and fast acting to guarantee efficacy, Sentesa’s triactive formula consists of cannabidiol (CBD), β-caryophyllene, and caprylic acid.

"We knew from our veterinary partners that there is an unmet need for data-driven product development in the hemp space. We focused on delivering products to the veterinarian that can safely and effectively manage their patients’ longterm health and well-being,” says Alina Smith, CEO and cofounder of Pet Releaf, in this 

. “We are proud to offer Sentesa as a safe, effective, and natural alternative to help bridge a needed gap in pet care.”

Made with the highest-quality ingredients and manufactured in a cGMP (Current Good Manufacturing Practice) facility, Sentesa has undergone testing in a third-party accredited laboratory and evaluation in clinical studies.

“It can be difficult to treat pets through chronic diseases and long-term pain. Incorporating Sentesa into veterinary practices can help pets suffering from a multitude of ailments in a more all-natural way, without the harmful adverse effects that may be caused by pharmaceuticals,” says Joseph Rosentel, DVM, PhD, MS, vice president of product development and supply chain, in the release. “With the data-driven approach to development, completed safety and PK study, and an ongoing field safety and efficacy study, we are thrilled to offer the veterinarian a new option for the treatment of their patients.”

The capsules are available in 2 sizes: for small dogs (11-33 pounds) and medium/ large dogs (33+ pounds). Sentesa for small dogs contains 10 mg of CBD, 10 mg of β-caryophyllene, and 10 mg of caprylic acid. Sentesa for medium/large dogs contains 30 mg of CBD, 30 mg of β-caryophyllene, and 30 mg of caprylic acid

Articles

Hemp-based capsules that promote patient health and healing are the first product
of Pet Releaf’s Professional Line for veterinarians.

Pet Releaf debuts professional product line with Sentesa

Digital marketing and communication have evolved exponentially over the past few years and have been cemented as pillars of client retention and a quantifiable revenue stream in the veterinary industry. Meeting clients where they are—often on their mobile devices—with pertinent information tailored to their needs is essential to succeed in the current climate. In fact, the veterinary software industry is rapidly growing and is expected to surpass $2 billion by 2027.

 But not all communication services are created equally.

Too often, hospital owners and practice managers are overwhelmed with the software options available or find themselves constrained by the generic templates supplied by outdated systems. Providing timely, appealing client communications should not require a Master’s degree in IT. 

dvm360® recently spoke with 3 experienced veterinary professionals to pinpoint common problems that practices encounter with subpar communication systems, while also shedding light on how AllyDVM has become an asset to their businesses.

Mending the communication gap between veterinary professionals and their clients. 

A 2018 study conducted by the Partners for Healthy Pets— a collaborative alliance led by the American Animal Hospital Association and the American Veterinary Medical Association—revealed significant disconnects between the viewpoints of pet owners and practitioners, particularly when it came to what occurred and was discovered during a physical exam for their pets, including pain assessments and dental exams.

Clients do not always absorb the pertinent information relayed during an appointment or they fail to properly recall the recommended next steps.

: Enhancing staff-client communications within the exam room setting is important, but having a follow-up tool to reiterate the services performed and veterinary recommendations could have a tremendous impact on client comprehension and compliance. For veterinary professionals who have struggled with this for years, it is easy to understand why AllyDVM’s direct messaging feature is quickly becoming one of the most popular components of the suite. Beyond sending appointment reminders—which it does seamlessly—it provides another channel of communication between the client and practice.

“More and more, our clients want instant communication and a quick turnaround of information. It is very easy to do that with AllyDVM. A client can send us a request and we can get right back to them,” says Patti Christie, CVT, CVPM, the practice manager at Minnehaha Animal Hospital and Pet Doctors Animal Clinic in Minneapolis, Minnesota. “Clients also really appreciate that they have the ability to connect with us without having to make a call.”

 veterinary hospitals in central Illinois— Greenhaven Animal Clinic, Prairiehaven Animal Hospital, and Best Friends Animal Hospital—says he cannot place a high enough value on strong practice-client communications. “It is so critical today. It’s not just the younger generations that use the feature; everybody likes texting.” 

The client service representatives and technicians at his hospitals regularly use the direct messaging/texting feature to follow up with clients after a visit. “Our clients love the fact that it is relatively quick and easy for us to check in with them,” he adds. “It helps with client communication and retention, as well as bonding the client to the clinic.”

Practices lose a large amount of potential income when client compliance and retention lapse. 

Pet parents are notorious for missing the recommended schedules for vaccines, annuals, and other health services. This is detrimental to a patient’s health and could prevent the early diagnosis of treatable diseases.

 There are steps practices can implement to increase client compliance for routine wellness visits and vaccinations. These, in turn, have evident effects on the bottom line. AllyDVM’s client retention calendar makes it simple for hospitals to notify clients when their pet is due for a wellness visit and encourages multi-pet homes to schedule all of their exams at once.

“The retention calendar was a huge [selling point] for us because it is so helpful to show us the other pets in the household that are due for exams. I do not know how many times we have had clients get mad at us for not letting them know their other pets were due to be seen, too,” explains Kerry Lueker, CVT, hospital manager at Crest Hill Cat and Dog Clinic in Joliet, Illinois.

Dr. Armbruster utilizes the retention calendar to forward book all appointments. “If you are in for a routine wellness exam, we are making your exam appointment for 6 months from now before you leave. Or if it is a sick patient, then you are getting booked a week or 2 out, depending on the doctor’s recommendation.”

minder system can be programmed to send automatic reminders. This has helped practices decrease the number of no-shows and last-minute cancellations. “From a convenience standpoint, you’ll get a reminder text that your appointment is coming up. It is nice that the feature is 

customizable, too. We can set whether the reminder text goes out 2, 3, or 4 days in advance to let the client know they have a pending appointment,” Dr. Armbruster says.

Generic email communications are left unread; valuable information never reaches clients. 

Veterinary clients are savvy. They can recognize when a blanketed email campaign lands in their inbox and can generally infer by the subject line if the topic is of interest. It is imperative that hospitals stand out from the dozens of emails that people receive on a daily basis. It is counterproductive to send an email about senior bloodwork testing to an entire database when it only applies to a small segment of the clientele. Similarly, households with only cats are not interested in discounts on canine heartworm preventatives.

Make your communications matter. Each message should be valuable to the intended recipient. AllyDVM has proven to be one of the leaders in providing filtering capabilities. Users can target the right client segment—by species, procedure, age, disease, etc.—at the right time, automatically.

“We can target information relative to senior pets, for example,” Christie explains. “So we can target the patient individually and use that opportunity to provide information as well as give them a reason to set up an appointment for their pet.”

Incorrect or invalid client contact information leads to otherwise avoidable miscommunications. 

For Lueker, clients not receiving intended phone calls and reminders was one of the biggest challenges her hospital faced. Previous communication software missed the mark in alerting her of errors within the system. “We didn’t have a way to track that before. Our old software would alert us that 10 emails did not get sent out, but not which specific clients.”

AllyDVM is designed to highlight missing information or possible contact errors. “It will show me if someone 

put in ‘Yahoo’ with an extra ‘o’ or if someone spelled something wrong,” Lueker explains. Fixing those mistakes is simple and has a profound impact on ensuring intended communications are received.

“One thing that is really nice about the feature is that it also tells you how much you are potentially missing in revenue by not getting the right information, like the correct email or telephone number,” Christie adds. Similarly, AllyDVM has tools to reflect the revenue gained by taking advantage of the retention calendar features.

Box stores and commercialized websites are steering clients away from hospitals’ dedicated online stores and pharmacies. Practices may feel they do not have the means to compete with retailers.

 Recently, AllyDVM launched its buzzed-about manufacturer partner program to complement the communication services that practices have grown to depend on. The Synergy Partner Program is a turn-key marketing tool kit that includes simple, automated email campaigns. The email capabilities also include money-saving offers from some of our top manufacturer partners in the industry, designed to drive pet owners into the practice to purchase products.

Lueker has found the program particularly helpful in getting clients to act on offers related to heartworm medications. Clients would call as a result of receiving the email, and the staff provided further information about the product and how it could benefit their pets. “We’ve gleaned quite a lot of revenue just from getting them to come in for ProHeart®,” she explains.

Her practice had a similar experience after sending a Synergy Partner Program email regarding Simparica Trio®. “A lot of people were waiting for it to come out since it is an all-in-1. As soon as they received the email, they were on the phone calling us to see what they needed to do next for their pet to receive it.”

Clients crave ease and instant gratification. The standard routine of calling a clinic, being placed on hold, and then trying to sync schedules based on availability does not fit those criteria.

 AllyDVM’s live bookings calendar can be easily added to a hospital’s website or patient portal, the latter of which syncs directly to a hospital’s practice management system. 

“Our clients love it,” Lueker says. “They can access pet health records, set up appointments, request refills, and view loyalty points. There are also hot buttons that will take them over to our online pharmacy, website, Facebook, etc.” Additionally, it provides clients with control over finding an appointment that works best for their schedule

“With AllyDVM it shows clients the actual days and times that are available,” she adds. “Our old software did not show that, therefore, people would be requesting appointments for the next day and then getting upset with us that we could not fit them in.”

The calendar also shows availability based on appointment type. “For example, our sick appointments are longer visits,” explains Lueker. “So if they are requesting a sick appointment, but we only have a 20-minute spot open versus a 40-minute slot, it will not even show them that slot. It will just show them the 40-minute ones.”

When it comes to finding a client-communication service, don’t settle. Your practice’s reputation and revenue are on the line. 

“AllyDVM is one of the most important tools we have in our toolbox, quite honestly,” Christie explains. “It was really well designed by people who certainly understand the industry and the needs we have."

WORKING TOGETHER TO HELP YOUR PRACTICE SUCCEED Leverage all of the offerings and programs from MWI to help you improve compliance, grow revenue, and support pet health and happiness. www.mwiah.com/compliance/dvm360

Allied Market Research. Veterinary Software Market Statistics, Growth Analysis and Forecast - 2027. Allied Market Research, 2019. www.alliedmarketresearch.com/ veterinary-software-market#:%7E:text=The%20global%20 veterinary%20software%20market,6.1%25%20from%20 2020%20to%202027. Accessed May 14, 2021. 

2. An American Animal Hospital Association-American Veterinary Medical Association White Paper. The Opportunity Pet Owners Don’t Always Hear What We Think We Tell Them (and How to Fix That). Partners for Healthy Pets. 2018. Accwww.aaha.org/globalassets/04-practiceresources/The-Opportunity. Accessed May 14, 2021.

With the expansion of digital marketing and communication in recent years, the number of software options out there can overwhelm practice managers and hospital owners. Find out why these 3 veterinarians prefer AllyDVM. 

The veterinary ally: A comprehensive communication solution

Editors note: This story was originally published in our sister publication, Dental Products Report®

In the past year, there have been a number of new innovations in all types of clinical practices to help deliver medicine to those who need it. Below is a few ideas that dentistry medicine could have for veterinary medicine, and includes one item where animals are enriching that practice as well.

The mobile dentistry practice has gained traction over the last few years. It provides flexibility and adaptability, allowing dental professionals to meet patients where they are. It allows practices to expand with minimal startup costs while also adding a new revenue stream, increasing visibility, and marketing to new patients.

This trend in dental practice design creates a warm and inviting space. A great example of this trend is Orange Dental Clinic in Tianjin, China, which was designed by RIGI Design. Using a bright color palette, the practice’s interior creates a soothing, calm atmosphere. Its airy, light design features nonlinear furniture that provides an informal waiting room.

As most parents know, kids usually hate going to the dentist. So why not make it as fun for them as possible? That’s exactly what Dustin James, DMD did at 

 in Wilsonville, Oregon. The waiting room is bright and cheery, with tons of books and games for kids to play. Each operatory has its own theme, including a jungle theme, an underwater theme, and a flight theme. Plus, kids can watch a movie while they’re being treated.

Therapy dogs are trained to provide physiological or physiological therapy to people in stress or in need of comfort. These dogs and their handlers volunteer at hospitals, nursing homes, schools, and other public places. Petting dogs is said to boost serotonin and lower blood pressure. That’s why Dr. Dan Ford trained his labradoodle Comet to be a therapy dog for his 

pediatric practice in Brisbane, Australia

. Comet eases stress and reduces anxiety for his younger patients.

These unique practices offer patients new experiences and give dental professionals flexibility.

4 Nontraditional dental practices

As we're amidst the dog days of summer, we continue to offer the most current, intriguing veterinary news and information.

 that measures pet temperatures under the foreleg or hindleg and swiftly sends the results to practice management software.

recently acquired its third acquisition of the year

, Central Animal Clinic, expanding its new veterinary clinics to 6.

 to find out what's causing this Frenchie with intervertebral disc disease skin lesions. 

 as the new CEO, bringing 15 years of scientific and commercial expertise within the animal health industry to the team.

From a smart cat water bowl to online scheduling platforms, here's a 

rundown of the latest veterinary products

Stay tuned on social media and dvm360.com for more veterinary news.

News wrap up: This week's veterinary headlines, plus first non-invasive pet thermometer 

Veterinary practice discovery and booking platform

VetVet is a website that helps clients search for and book appointments with veterinarians who best meet their pet’s needs. Because each veterinarian has unique training and experience, this platform hones in on the complementary professional for new patients. The digital platform’s booking and onboarding capabilities help to save time for both clients and office staff members. By digitizing booking and helping to fill empty appointment slots, VetVet improves practice efficiency and helps drive increases in revenue.

Purina Pro Plan Veterinary Supplements Calming Care

Purina Pro Plan Veterinary Supplements Calming Care for cats contain 

 (BL999), a probiotic strain shown to help promote calm behavior in felines. Calming Care aids cats in managing changes in routine and location while encouraging positive behaviors (eg, playing, seeking out social contact). Because diet-related changes in gut microbiota can influence the brain via the gut-brain axis and therefore, may influence anxious behaviors, BL999 targets the gut-brain axis to alter anxious behavior. Calming Care is packaged in boxes of 45 sachets. It should be supplemented daily for at least 6 weeks to evaluate efficacy.

Felaqua Connect is the smart cat water bowl that provides insights into drinking behavior by connecting with your cat's microchip, highlighting changes which may otherwise be missed. Its wide, shallow bowl presents water in a way that is more visible and appealing to your cat. Felaqua Connect delivers clean, fresh water and automatically refills from the reservoir—no recirculating water or filters. Felaqua Connect is battery operated, cable free, and dishwasher safe. Pair Felaqua Connect with the Sure Petcare App which indicates how often, when, and how much your cat drinks and receive notifications when the water needs to be changed.

Launched by Walmart, this veterinarian-formulated pet food line for dogs and cats complements the 9-year-old Pure Balance brand. Deemed “super-premium,” the 9 new diets are made with either chicken, salmon, or turkey as the first ingredient. This formula contains natural ingredients, plus added vitamins, minerals, and other nutrients, and is free of artificial colors, flavors, or preservatives. The food line includes Pro+: Puppy, Senior Dog, Weight Management for Dogs, Weight Management for Cats, Small Breed for Dogs, Large Breed for Dogs, Kitten (wet and dry), Senior Cat, Sensitive Skin & Stomach for Cats.

This clinically tested smart axillary thermometer is the first-ever to measure feline and canine temperature under the foreleg or hindleg while immediately sending results to practice manager software. In partnership with Vetspire, a cloud-based veterinary practice management system, Mella Pro uses Bluetooth connectivity to provide the first end-to-end integrated vital signs measurement on both the veterinary and human market. It uses various temperature sensors, millions of patient records, and machine learning to calculate an accurate reading. Mella Pro displays the result within 10 to 15 seconds and can be used both at home and the clinic.

Vetster connects pet owners to thousands of licensed veterinarians prepared to offer the best online services through video chat appointments 24/7. This unique platform allows users to search for available veterinarians in their area and find a match within seconds—no downloads required. From initial concern to diagnosis to product delivery, receive prescriptions delivered to your door in 2 days or less. Veterinary professionals interested in working for the platform can set their own hours and are quickly compensated for all completed appointments through the convenient payout processing. Vetster can be accessed on your computer, tablet, or mobile device.

This bivalent canine flu vaccine by Zoetis effectively protects canines against both highly contagious H3N2 and H3N8 strains of canine influenza virus (CIV). This vaccine is approved for use in healthy dogs age 8 weeks and older. A study examining efficacy revealed that the vaccine not only protected dogs from disease, but also appeared to assist in decreasing the number of days for shedding the CIV H3N2 virus. This convenient vaccine protects dogs from both known CIV strains, thus, helping to protect canines overall in the community by increasing herd immunity. Dogs should initially receive 2 doses administered 3 weeks apart. The need for an annual booster vaccination has not yet been established; consultation with a veterinarian is recommended. Available in 25 x 1-dose packages.

If your area is in the midst of a CIV outbreak, go 

Vetstoria helps practices save time, enhance service, and grow by providing pet owners the ability to book appointments conveniently from the clinic’s website. These appointments are then synced straight into the practice management system calendar in real-time. Including a user-friendly dashboard that enables you to set your preferences, this platform helps to control availability and replicate your existing booking workflow. You can embed Vetstoria on your website or share booking links in email campaigns, text messages, social profiles, and much more. Plus, accept payments at the time of booking and easily send automated appointment reminders. Some Vetstoria features include:

Real-time sync with your existing calendar

Here's our regular rundown of new and notable veterinary products.

dvm360 product report: Smart cat water bowl, plus a noninvasive pet thermometer and more   

CityVet—a leading network of 20 veterinary-owned practices providing exceptional pet care based in Dallas, Texas—recently announced its acquisition of Central Animal Clinic, located in Cedar Hill, Texas and known for its specialization in small animal medicine for over 30 years.

According to a company release, this transaction serves as CityVet’s third acquisition within the year and broadens its new veterinary clinics to 6.

“We are excited to join the CityVet network. They are paving the way for our associate veterinarian to have ownership in the clinic and to grow as a leader,” says Chris Rose, DVM, founder of Central Animal Clinic, in the release.

“CityVet believes in putting people at the center of everything they do, and our team looks forward to this next chapter. Their facilities are state of the art, and I can’t wait to see the remodel of our clinic,” he adds.

Over the last 20 years, CityVet’s expansion has been centered around developing a de novo model and offering a unique opportunity for lead veterinarians to have ownership in their hospital. Additionally, Central Animal Clinic will be the third non-branded clinic in the company’s portfolio.

“Dr Rose and his team have a well-established clinic in Cedar Hill with a strong reputation as a trusted veterinary partner. Their clients and staff will benefit from our scale and the value-added services we will provide in close partnership with Dr. Rose,” says David Boguslawski, CityVet CEO, in the release.

“We have a plan to make significant building updates and are excited to help grow the legacy Dr. Rose and his team established in Cedar Hill,” he continued.

The terms of the transaction were not disclosed. This acquisition is effective as of July 15, 2021. For more information about CityVet and its mission, go 

This transaction expands the company’s new clinics to 6 and marks its third acquisition within the year.