• DVM360_Conference_Charlotte,NC_banner
  • ACVCACVC
  • DVM 360
  • Fetch DVM 360Fetch DVM 360
DVM 360
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
By Role
AssociatesOwnersPractice ManagerStudentsTechnicians
Subscriptions
dvm360 Newsletterdvm360 Magazine
News
All News
Association
Breaking News
Conference Coverage
Education
Equine
FDA
Law & Ethics
Market Trends
Medical
Politics
Products
Recalls
Regulatory
Digital Media
dvm360 LIVE!™
Expert Interviews
The Vet Blast Podcast
Medical World News
Pet Connections
The Dilemma Live
Vet Perspectives™
Weekly Newscast
dvm360 Insights™
Publications
All Publications
dvm360
Firstline
Supplements
Top Recommended Veterinary Products
Vetted
Clinical
All Clinical
Anesthesia
Animal Welfare
Behavior
Cardiology
CBD in Pets
Dentistry
Dermatology
Diabetes
Emergency & Critical Care
Endocrinology
Equine Medicine
Exotic Animal Medicine
Feline Medicine
Gastroenterology
Imaging
Infectious Diseases
Integrative Medicine
Nutrition
Oncology
Ophthalmology
Orthopedics
Pain Management
Parasitology
Pharmacy
Surgery
Toxicology
Urology & Nephrology
Virtual Care
Business
All Business
Business & Personal Finance
Hospital Design
Personnel Management
Practice Finances
Practice Operations
Wellbeing & Lifestyle
Continuing Education
Conferences
Conference Listing
Conference Proceedings
Resources
CBD in Pets
CE Requirements by State
Contests
Veterinary Heroes
Partners
Spotlight Series
Team Meeting in a Box
Toolkit
Top Recommended Veterinary Products
Vet to Vet
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us

© 2023 MJH Life Sciences and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Advertisement
By Role
  • Associates
  • Owners
  • Practice Manager
  • Students
  • Technicians
Subscriptions
  • dvm360 Newsletter
  • dvm360 Magazine
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us
  • MJHLS Brand Logo

© 2023 MJH Life Sciences™ and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Wearing numbers well

August 1, 2009
Kerry Hillard Johnson

A fashionable look at this issue's behind the scenes.

"So what?" That's the question we're answering for you this month. We've presented data on the most important—or interesting—industry trends and tried to explain what it all means for you. I like to compare this special issue to a runway fashion show. We take the outfits that look like Halloween costumes and alter them into clothes you'd actually wear.

Kerry Hillard Johnson

Allow me to demonstrate what I mean: We all know we're in a recession. We don't need statistics to prove it. (In my fashion comparison, this would equate to sashaying down the catwalk in a skin-tight dress featuring a shoulder contraption that sticks up into the air about two feet.)

Advertisement

However, we do need numbers to illustrate just how much the current economy has impacted individual veterinary practices, team members, and pet owners. Armed with these figures, we can determine where to focus our recovery efforts. (Enter an A-line, knee-length skirt and a forgiving shirt with a subtle flower attached near the neckline.)

The best part of this issue is that the data we're featuring comes from you. How'd we get it? Back in April, we came up with a series of questions about everything from how much veterinary employees earn to how often clients comply with recommendations. We sent the list to our corporate research department. Then they created an online survey and e-mailed it to thousands of Firstline readers nationwide. After receiving more than 500 responses—enough to be statistically reliable—they tabulated the numbers and turned them over to us.

With print outs in hand, we hunkered down in a meeting room to pore over the results. Some were useful and intriguing—some weren't, so we left them out. (No plaid pants with see-through, polka-dot blouses here.)

After deciding which digits to include, we contacted veterinary experts for their reactions and tips on turning around any negative figures, like an increase in abandoned pets. In the meantime, our art director set to work creating readable charts and graphs out of a head-spinning array of numbers.

The end product is here before you: The annual State of the Veterinary Team edition. It's been crafted with the same care, effort, and precision as a haute couture outfit, and we hope you find it both inspiring and practical. After all, the reason we make it—and every issue—is to help you help pets with style.

Kerry Hillard Johnson, Editor

firstline@advanstar.com

Related Content:

Market TrendsTechnicians
Veterinary tech students awarded national scholarship
Veterinary tech students awarded national scholarship
AAHA seeks applicants for its board, including for a newly created veterinary technician role
AAHA seeks applicants for its board, including for a newly created veterinary technician role
Market research: How to find your edge
Market research: How to find your edge

Advertisement

Latest News

3 Must-sees from the Fetch Charlotte conference

Morris Animal Foundation appoints new chief program officer

CDC issues warning over cat-transmitted sporotrichosis

An AI solution is speeding up insurance claims processing

View More Latest News
Advertisement