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|Articles|October 7, 2010

Video: Price shoppers are an opportunity, not an annoyance

Questions about price don't mean a customer is cheap; they might just be short on information and understanding.

Pet owners who seek care based strictly on price may be frustrating to your clinic's staff. But Karyn Gavzer, MBA, CVPM, says they may simply be uninformed and constitute a willing body of potential clients.

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