Facebook is proving to be a powerful tool, but one that requires upkeep. Andreas Pahl explains one theory of managing this social media outlet.
Social media has become so pervasive—and so important—that its management can seem like a full-time job. So how can busy veterinary staff members stay on top of social media and their normal daily tasks? Here Andreas Pahl, MBA, CVPM, describes how his hospital divides the duty of maintaining Facebook.