Thrive Pet Healthcare introduces Practice Manager Appreciation Week


First-of-its-kind occasion occurs during the month of gratitude in November

Thrive Pet Healthcare, a national network of over 350 veterinary hospitals, has launched the inaugural Practice Manager Appreciation Week to honor veterinary practice managers and hospital administrators. This occasion is to be celebrated the third week of November annually, with it running from November 13-22 this year.

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"Even though we recognize that team members should be celebrated all year long, we could not think of a better reason and time to kick off the season of gratitude in the United States," stated Odis Pirtle, CEO at Thrive Pet Healthcare, in a company release.1 "Behind every successful hospital, there's a practice leader who goes above and beyond to ensure operations run smoothly and team members feel supported to address patients' needs. We hope the veterinary industry will join us this week in showing appreciation for Practice Managers nationwide."

Practice Manager Appreciation Week was a missing link that now joins Veterinary Receptionist Week in the last full week of April and Veterinary Technician Week in the third week of October.

Additionally, Veterinary Hospital Managers Association (VHMA) is supporting this initiative throughout the week.

“It is most fitting that this awareness week is so close to Thanksgiving, a time to reflect on people for whom we are grateful,” said Christine Shupe, CAE, executive director of VHMA, in a company release.2

“We know how instrumental practice managers are within their veterinary hospital and are thrilled that Thrive has dedicated a week to recognize them. On VHMA’s end, it has been our mission to advance and support veterinary practice management professionals by developing professional competence and supporting and encouraging standards through the industry's highest-level certification program, the Certified Veterinary Practice Manager (CVPM), and providing individuals with a network for professional connection and support," she added.

Use the hashtag #PracticeManagerWeek on social media to recognize your devoted practice managers who better the lives of pets, pet owners, and veterinary professionals.


  1. Thrive Pet Healthcare invites veterinary industry to honor inaugural Practice Manager Appreciation Week. News release. Thrive Pet Healthcare. November 14, 2022. Accessed November 15, 2022.
  2. VHMA honors Practice Manager Appreciation Week (Nov 13-19). News release. Veterinary Hospital Managers Association. November 14, 2022. Accessed November 17, 2022.
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