Team meeting idea: Insurance, pet care costs

February 18, 2019
Brendan Howard, Business Channel Director

Brendan Howard oversees veterinary business, practice management and life-balance content for dvm360.com, dvm360 magazine, Firstline and Vetted, and plans the Practice Management track at all three Fetch dvm360 conferences.Brendan has proudly served under the Veterinary Economics and dvm360 banners for more than 10 years. Before that, he worked as a journalist, writer and editor at Entrepreneur magazine and a top filmed entertainment magazine in Southern California. Brendan received a Masters in English Literature from University of California, Riverside, in 1999.

A new brochure from Trupanion debuted at VMX showcases common claims at different ages for 12 dog breeds and highlights the average cost, through claims data, of those illnesses and injuries.

Imagine if a veterinary client who brought in a new puppy or newly adopted dog was asked to stop for a moment to think about the diseases and injuries their dog might face in the coming years-and then how much they could cost. That's what a new glossy brochure developed by Trupanion and debuted at the VMX conference in Orlando, Florida, in January does.

Team meeting tip

Want to turn this brochure into a team meeting?

> Play “Guess the top diseases/illnesses” for different breeds or “Guess how much this will cost?”

> Discuss how, when and where in the veterinary practice and during visits you and your team are comfortable talking about pet insurance with clients. Does a brochure like this sit out in the reception area or at the front desk? Is it in the exam room? Is it deployed by your most passionate advocate of pet insurance? Do you know for sure if everyone's on the same page when it comes to pet insurance?

> Let this brochure spark your practice's start at doing a little research and picking the two to three pet insurance companies your team likes the most.

The booklet, “Popular Dog Breeds and Their Common Conditions,” showcases a dozen dog breeds and three conditions a puppy, an adult and a senior dog are prone to, along with claim frequency and average cost. It's food for thought.

Insurance is always a consideration of risk and benefit (will you get back the money you put in?), but also of peace of mind: If a veterinary client thinks he or she might feel better being covered for a big veterinary expenditure in the coming months and years, this brochure could be impetus to research pet insurance companies.

You can download a digital version here in exchange for providing your name, email address, hospital name, job title and the name of your practice software suite. For copies of the fancy, glossy version, Trupanion is giving preference to hospitals compatible with Trupanion Express, the pet insurance provider's direct-pay software.

See the sample first page below: