
Shortage of Apoquel, new veterinary pruritus drug, to continue until 2015
Zoetis: Existing patients can continue treatment but no new orders are being accepted.
An unanticipated demand for Zoetis’ Apoquel (oclacitinib), a tablet used for the treatment of acute and chronic canine pruritus, continues to outpace supply, company representatives say. The drug was launched Jan. 20, and the volume of orders received put it in short supply almost instantly.
Senior Vice President of Zoetis' U.S. Companion Animal Division Steven Leder says in a 
For those veterinarians and patients who have begun treatment plans with Apoquel, Zoetis has implemented a U.S. allocation protocol in an effort to provide the drug without interruption to existing customers. That means Zoetis is not taking orders from new customers but funneling its limited supply to existing customers. As stated by Leder, that may change by April next year.
"Our first priority is to ensure that dogs currently being treated with Apoquel can continue to receive the product without interruption until we can normalize the product supply," Leder says. "But, our overall goal is to make Apoquel available to meet all of your needs as soon as possible."
Leder concluded his message to customers by promising Apoquel supply updates at 
Apoquel's active ingredient, oclacitinib is a Janus kinase (JAK) inhibitor that decreases inflammatory mediators as well as cytokines that cause pruritus. Initial studies have shown that it is well tolerated, results in a rapid reduction in pruritus, and alleviates lesions in dogs with atopic dermatitis. For more information on Apoquel, go to 
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