• One Health
  • Pain Management
  • Oncology
  • Geriatric & Palliative Medicine
  • Ophthalmology
  • Anatomic Pathology
  • Poultry Medicine
  • Infectious Diseases
  • Dermatology
  • Theriogenology
  • Nutrition
  • Animal Welfare
  • Radiology
  • Internal Medicine
  • Small Ruminant
  • Cardiology
  • Dentistry
  • Feline Medicine
  • Soft Tissue Surgery
  • Urology/Nephrology
  • Avian & Exotic
  • Preventive Medicine
  • Anesthesiology & Pain Management
  • Integrative & Holistic Medicine
  • Food Animals
  • Behavior
  • Zoo Medicine
  • Toxicology
  • Orthopedics
  • Emergency & Critical Care
  • Equine Medicine
  • Pharmacology
  • Pediatrics
  • Respiratory Medicine
  • Shelter Medicine
  • Parasitology
  • Clinical Pathology
  • Virtual Care
  • Rehabilitation
  • Epidemiology
  • Fish Medicine
  • Diabetes
  • Livestock
  • Endocrinology

Scratch their itch


When dog owners want the deets on their pets derm issues, where do they go for answers?

What makes a pet owner buy from YOU? We've got the consumer research on pet owners' opinions from a top-shelf consumer research group. What do we need? Your opinion. Take a survey, get a free high-energy Fetch dvm360 session audio download!

Often the answer is online, according to the Merck-Unfenced Pet Owner Paths research, which looks at the steps pet owners take when making decisions about their pets' health.

More than half of dog owners have used online sources at least once to become more knowledgeable about their dogs' dermatology needs, and millennials are more likely to have read about it versus older owners.

And when they went to the web, where did they go? 

You guessed it, Google (and Yahoo, too!). 

Millennials were more likely to read reviews or ratings.

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