Scratch their itch

January 6, 2018

When dog owners want the deets on their pets derm issues, where do they go for answers?

What makes a pet owner buy from YOU? We've got the consumer research on pet owners' opinions from a top-shelf consumer research group. What do we need? Your opinion. Take a survey, get a free high-energy Fetch dvm360 session audio download!

Often the answer is online, according to the Merck-Unfenced Pet Owner Paths research, which looks at the steps pet owners take when making decisions about their pets' health.

More than half of dog owners have used online sources at least once to become more knowledgeable about their dogs' dermatology needs, and millennials are more likely to have read about it versus older owners.

And when they went to the web, where did they go? 

You guessed it, Google (and Yahoo, too!). 

Millennials were more likely to read reviews or ratings.