Reward brave patients with a purple heart

In an increasingly growing business, we feel it's extremely important to stand out with customer service and solidify our bond with clients. So, I came up with the idea to offer "purple hearts" to pets that underwent surgeries or survived emergencies. We ordered nametags in the shape of purple hearts that say, "I was a brave patient at Capitol Illini." I secured a special discounted price for ordering large quantities, so it only comes out to around 75 cents per tag. Clients love them and we love handing them out.

— Jody Formea, technician manager Capitol Illini Veterinary Clinic; Chatham, Ill.