Despite growth in enrollment, fewer than 5% of US dogs and cats are insured, while rising veterinary costs are increasingly affecting treatment decisions and access to recommended care.
|Articles|September 1, 2010
Reward brave patients with a purple heart
A simple gesture shows your veterinary clients you care.
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In an increasingly growing business, we feel it's extremely important to stand out with customer service and solidify our bond with clients. So, I came up with the idea to offer "purple hearts" to pets that underwent surgeries or survived emergencies. We ordered nametags in the shape of purple hearts that say, "I was a brave patient at Capitol Illini." I secured a special discounted price for ordering large quantities, so it only comes out to around 75 cents per tag. Clients love them and we love handing them out.
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— Jody Formea, technician manager Capitol Illini Veterinary Clinic; Chatham, Ill.
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