Our veterinary practice didn’t know how great an injectable heartworm preventive would work for us. Here are the details of our plan.
Happy monkey / stock.adobe.com
When we decided to start promoting ProHeart 12 (Zoetis), we were uncertain how successful it would be for our practice. But a light bulb went off for us as we thought more and more about it. If we could get more patients on these injectables, we’d get 100% compliance with heartworm preventive (as opposed to trusting clients to remember every dose at home) and keep sales in the clinic and out of online pharmacies. The best part is, we priced the injectable to be competitive. Here’s how we did it—and you could try it too.
Moving to injectables like ProHeart 12 with long durations also allows you to cut back on other drugs (like parasite preventives) taking up inventory space and eating up staff time.
ProHeart 12 was a hit for our veterinary hospital—200 injectables in the first six weeks—and the math that makes it work for us and our clients might work for your practice too. It's worth a try!
Emily Shiver, CVPM, is practice manager at Cleveland Heights Animal Hospital in Lakeland, Florida.
From exam room tips to practice management insights, get trusted veterinary news delivered straight to your inbox—subscribe to dvm360.
The case for year-round heartworm prevention and how to talk with clients about affordable options
June 17th 2025Veterinary teams can help clients protect their pets from heartworm disease by offering compassionate guidance and affordable solutions, including safe and effective generic alternatives.
Read More