'Profit' isn't a dirty word-or is it?

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For some of you, it is. But profit is what enables you to provide the best care.

For a majority of you, money wasn't a motivating factor when you decided to become a veterinarian. But when you first opened your practice's doors, it became a means to an end-helping pets live long and healthy lives. Veterinary Economics is here to help you do just that. Is that really a bad thing? Read editor Kristi Reimer's column "'Profit' isn't a dirty word-or is it?" from the April 2009 issue of Veterinary Economics.

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